Job Overview

The Digital Marketing Strategist is responsible for driving end-to-end client growth through the creation, execution, and optimization of multi-channel marketing campaigns. Serving as a strategic right-hand, this role combines hands-on paid media management (Meta, TikTok, Google) with social media strategy, analytics, product launch coordination, and agency workflow optimization. The position requires a self-directed, entrepreneurial marketer capable of educating clients, managing concurrent project pipelines, and building scalable processes to grow alongside the agency.

Client Overview

Our client is a fast-growing digital marketing agency specializing in helping brands scale through paid advertising, social media strategy, product launches, AI-powered marketing, and comprehensive growth initiatives. They partner closely with businesses—many of which are launching paid media for the very first time—to build scalable marketing engines from the ground up. To support expanding client workloads and agency operations, our client is looking for a versatile Digital Marketing Strategist to act as a key strategic partner and execution engine across paid media, social commerce, and campaign operations.

Schedule

• Flexible anytime with some overlap during PST business hours (San Diego, CA)  (40 work hours per week)

Responsibilities

• Paid Media Strategy & Execution: Build, launch, and optimize paid ad campaigns across TikTok, Meta (Facebook/Instagram), and Google Ads. Develop audience targeting, retargeting funnels, conversion tracking, and performance attribution for clients establishing their paid presence.
• Social Media & Influencer Strategy: Develop monthly content calendars, map social strategy to business goals, coordinate posting schedules, and support influencer/UGC creator campaigns to expand organic brand reach.
• Product Launch & Growth Planning: Build integrated marketing launch plans, promotional calendars, and multi-channel strategies spanning social, paid ads, email/SMS, and web touchpoints based on market and competitive research.
• Analytics & Marketing Operations: Set up UTM tracking, build reporting dashboards, analyze campaign KPIs, and utilize Google Analytics (GA4) to evaluate conversion performance and deliver actionable recommendations.
• TikTok Shop & Social Commerce: Assist clients with TikTok Shop setup, product catalog integrations, creator partnerships, and social commerce strategies to drive direct online sales.
• AI Tooling & Process Optimization: Leverage AI tools (ChatGPT, emerging ad tech) to build efficient workflows, automate operational tasks, and keep agency practices aligned with industry trends.
• Agency Operations & Client Support: Partner directly with leadership to manage timelines, client communications, project deliverables, and internal documentation to scale agency efficiency.

Requirements

• A comprehensive portfolio is required for this position
• Experience: 3+ years of hands-on digital marketing experience, preferably within an agency environment.
• Paid Media Expertise: Demonstrated track record building, managing, and optimizing paid ad campaigns on TikTok Ads and Meta Ads Manager (Facebook/Instagram); Google Ads experience highly preferred.
• Analytics & Tracking: Strong working knowledge of UTM tracking, attribution setups, campaign KPI monitoring, and Google Analytics (GA4).
• Social & Launch Strategy: Experience crafting social media content calendars, organic growth plans, and supporting product launch campaigns across channels.
• E-Commerce & Landing Pages: Understanding of conversion rate optimization (CRO), landing page fundamentals, e-commerce platforms (Shopify, WordPress, Webflow), and social commerce tools (TikTok Shop).
• Communication & Project Management: Exceptional written and spoken English skills with proven ability to manage multiple client accounts, deadlines, and project workflows independently.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer

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