Job Title

Marketing Specialist – Short-Term Vacation Rental Industry

Employment Type

Full-Time (40 hours per week)

Work Schedule

• 8 hours per day, 5 days per week
• with 1-hour unpaid break
• Total of 40 working hours per week

Overview

About the Role

We are looking for an experienced Marketing Specialist to help grow our short-term vacation rental business in the U.S. market. The ideal candidate has a strong background in Google Ads and proven experience marketing vacation rental properties, driving bookings, and improving advertising performance.

Responsibilities

• Create, manage, and optimize Google Ads campaigns to increase bookings and generate qualified leads.
• Conduct keyword research, audience targeting, and competitor analysis.
• Monitor campaign performance and make data-driven recommendations to improve ROI.
• Track and report on key marketing metrics, including conversions, cost per acquisition, and return on ad spend.
• Develop and implement digital marketing strategies to increase brand awareness and occupancy rates.
• Support SEO, content, email marketing, and other digital marketing initiatives as needed.
• Stay up to date with industry trends and best practices in vacation rental marketing.

Requirements

• Minimum 4 years of experience as a Marketing Specialist or Digital Marketing Specialist.
• Strong hands-on experience with Google Ads, including campaign setup, optimization, and reporting.
• Google Ads certification preferred.
• Experience managing marketing campaigns for U.S.-based businesses.
• Previous experience in the short-term vacation rental industry is required.
• Strong understanding of digital marketing, analytics, and performance marketing.
• Excellent communication and analytical skills.
• Ability to work independently and deliver measurable results.

Preferred Qualifications

• Experience working with vacation rental platforms such as Airbnb, Vrbo, or Booking.com.
• Experience growing direct bookings through paid advertising and digital marketing strategies.
• Familiarity with Google Analytics, Tag Manager, and other reporting tools.
• Proven track record in Google AdWords, Facebook Ads, and email marketing.
  
  

Ideal Candidate

We are looking for someone who has successfully marketed short-term vacation rentals and is highly skilled in Google Ads. The ideal candidate is data-driven, proactive, and focused on delivering measurable growth through effective digital marketing campaigns