Client Overview

Our client is a results-driven business seeking to accelerate brand growth, qualified lead generation, and customer acquisition. By leveraging advanced digital advertising strategies, multi-channel performance marketing, and precise conversion tracking, the company focuses on maximizing return on ad spend (ROAS) across search, social, and emerging programmatic media channels.

Job Description

You will serve as the primary performance marketing driver responsible for end-to-end planning, execution, and optimization of paid ad campaigns across Google and Meta platforms. Managing advertising budgets independently, you will configure PPC search, Local Services Ads (LSA), Facebook/Instagram campaigns, and conversion tracking architectures. You will run continuous A/B tests, conduct deep analytics reporting via GA4 and GTM, and optimize campaigns to lower cost-per-lead (CPL) while maximizing conversion value and ROI.

Schedule

• Monday - Friday, 09:00 AM - 6:00 PM, Canada time, 40 hours per week

Responsibilities

• Google Ads Management (PPC & LSA): Plan, launch, and optimize Google Search, Display, and Local Services Ads (LSA) campaigns; perform keyword research, ad copy creation, bidding adjustments, and audience targeting to improve quality score and conversion rates.
• Meta Ads Execution: Manage paid social campaigns across Facebook and Instagram focused on lead generation, conversions, and retargeting; develop custom and lookalike audiences while testing ad creatives and copy variations.
• Campaign Optimization & Budget Allocation: Monitor KPIs including CPL, CPA, CTR, conversion rates, and ROAS; reallocate budgets across channels to maximize return; perform continuous A/B testing on ad creatives, messaging, and landing pages.
• Tracking, Analytics & Reporting: Configure and manage conversion tracking via Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel; build comprehensive performance dashboards; deliver actionable optimization recommendations to leadership.
• Channel Expansion: Research and test new advertising channels—such as geofencing and Over-The-Top (OTT) streaming ads—to reach hyper-targeted audiences and expand overall campaign reach.

Must-Have Requirements

• Experience: 3+ years of hands-on experience in performance marketing and paid advertising.
• Core Platform Mastery: Proven track record managing Google Ads (Search/PPC and Local Services Ads) alongside Meta Ads Manager (Facebook and Instagram).
• Analytics & Tagging: Strong technical proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking setup.
• Data & Copywriting: Strong analytical capability to translate data into optimization strategies, paired with effective ad copywriting skills.
• Campaign Ownership: Ability to manage ad budgets, execute A/B tests, and optimize for CPL/CPA independently.

Nice-to-Have Requirements

• Experience with geofencing, location-based advertising, or OTT/CTV streaming ad platforms (e.g., The Trade Desk, Simpli.fi).
• Background in local service-based businesses, e-commerce, or retail performance marketing.
• Knowledge of Conversion Rate Optimization (CRO) principles and landing page design tools.
• Experience collaborating with international clients or within distributed remote marketing teams.

Why Join This Team

• High ownership over performance marketing strategy and ad spend management
• 100% remote arrangement with exposure to cutting-edge ad tech and analytics
• Collaborative environment that values proactive experimentation, data-driven ideas, and measurable results
• Opportunity to scale ad operations and expand into new media channels as campaign ROI grows

Independent Contractor Perks

• Health insurance coverage for eligible locations
• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.