Job Overview:

Our client is looking for a skilled and detail-oriented Marketing Automation & Funnel Specialist to support ongoing marketing initiatives, with a strong focus on developing, implementing, and optimizing email and SMS sequences, sales funnels, and marketing automation workflows. In this role, you will build automated customer journeys, set up campaign sequences, and connect marketing tools to streamline business processes. This position is suited for someone proactive, technically capable, and comfortable managing diverse marketing projects and automation requirements as they arise.

Schedule: Monday - Friday, flexible schedule within 9:00 AM - 5:00 PM, Austin, TX Time; Part-time role

Responsibilities:

• Email and SMS Marketing Sequences: Build, configure, and manage automated email and SMS sequences; develop lead nurturing campaigns, follow-up sequences, and customer communication workflows; set up triggers, delays, conditional logic, and automated actions based on user behavior; create and manage audience segments and targeted campaign lists; review, optimize, and test existing sequences to improve engagement and conversion rates.
• Sales Funnel Development: Build and maintain marketing and sales funnels that guide prospects through the customer journey; set up automated follow-ups and lead progression workflows; map out customer journeys and coordinate campaigns across funnel stages; identify inefficiencies in existing funnel processes and recommend improvements.
• Marketing Automation and Integrations: Build and manage automation workflows using tools such as Klaviyo, Zapier, and other marketing automation platforms; connect marketing applications and third-party tools to streamline data flow; configure automation triggers, actions, filters, and conditional paths; troubleshoot workflow errors and maintain automation systems.
• Contact Research and Database Management: Research and identify potential contacts, partners, and relevant business leads (including Destination Management Companies, corporate wellness companies, facilitators, and influencers); gather and organize contact information into structured databases; maintain accurate contact records and support outreach initiatives through list organization.
• Ongoing Marketing Support and Optimization: Assist with various marketing automation projects as they arise; monitor campaign and automation performance; conduct testing and quality checks before launching campaigns; document workflows and automation processes; provide regular progress updates and recommendations.

Requirements:

• Proven experience in marketing automation, email marketing, or sales funnel development.
• Hands-on experience building email and SMS sequences.
• Strong knowledge of automation workflows, triggers, conditional logic, and customer journeys.
• Experience using Klaviyo and Zapier.
• Familiarity with CRM systems, email marketing platforms, and third-party integrations.
• Understanding of lead nurturing, audience segmentation, and campaign optimization.
• Strong troubleshooting and problem-solving skills.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple ongoing tasks and work independently.
• Good written communication skills.

Preferred Qualifications:

• Experience with other automation platforms such as GoHighLevel, HubSpot, ActiveCampaign, or Mailchimp.
• Experience working with sales funnels and lead generation campaigns.
• Familiarity with analytics, campaign reporting, and conversion tracking.
• Experience researching business contacts and building prospect databases.
• Experience supporting B2B marketing or partnership outreach initiatives.

Independent Contractor Perks:

Permanent work from home

Immediate hiring

Health Insurance Coverage for eligible locations

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.