Job Overview

Our client is seeking a Digital Marketing and SEO Specialist to own the digital marketing strategy for an automotive dealership transitioning to performance-driven online lead generation. You will be responsible for SEO, paid advertising, Google Business optimization, social media management, and CRM integration to ensure every lead is captured, tracked, and handed to sales. This role combines hands-on execution with strategic thinking—analyzing what's working, testing new campaigns, and reporting directly to ownership on growth metrics—while also mentoring a junior team member as they learn digital marketing.

Client Overview

Our client is an automotive dealership in regional New South Wales, Australia, undergoing new ownership and strategic transformation. The business is shifting from traditional marketing channels to digital-first customer acquisition, with a focus on lead generation, online presence, and automated CRM integration.

Schedule

• Monday - Friday, Schedule to be specified (Australian Eastern Time - Griffith, New South Wales) (40 hours per week)

Responsibilities

• Google Business & Local SEO: Optimize and manage the Google Business Account to ensure top search ranking and visibility for relevant local queries; implement SEO strategies including keyword research, competitor analysis, and on-page optimization.
• Paid Advertising: Develop and execute paid advertising campaigns (Google Ads, Facebook Ads) with a focus on lead generation and ROI tracking.
• CRM Integration & Lead Funnel: Integrate all digital lead sources (website, social media, ads) into the CRM platform (Podium or GoHighLevel) to create a unified lead funnel.
• Social Media & Content Management: Create, schedule, and manage social media content across platforms to maintain a consistent brand presence and handle community engagement, including Google reviews and social inquiries.
• Analytics & Competitor Research: Analyze campaign performance weekly, provide actionable reporting on growth metrics, and research local and international competitor strategies to adapt successful tactics.
• Mentorship & Team Collaboration: Train and mentor a junior team member on digital marketing fundamentals, AI content creation, and platform management, while collaborating with sales leadership to ensure seamless lead handoffs.

Requirements

• Digital Marketing Expertise: Proven experience in digital marketing with a strong focus on lead generation, paid advertising (Google Ads, Facebook Ads, PPC), SEO, Google Business optimization, and local search ranking strategies.
• CRM Integration Skills: Hands-on experience integrating marketing platforms with CRM systems such as GoHighLevel, Podium, HubSpot, or similar tools.
• Analytical Capability: Strong analytical skills with the ability to interpret campaign data, generate reports, make data-driven recommendations, and build systems from the ground up with minimal supervision.
• Social Media & Community: Experience managing social media accounts, content scheduling, and community engagement.
• Portfolio & Communication: Portfolio demonstrating previous digital marketing work, campaign results, and client outcomes, alongside excellent communication skills to explain complex concepts clearly.

Qualifications

• Experience marketing for automotive dealerships or similar B2C industries is a plus.
• Familiarity with Podium CRM or experience integrating lead sources into dealership management systems.
• Website management experience, particularly with iMotor or WordPress platforms.
• Experience training or mentoring junior marketers or team members.
• Previous experience working with Australian or regional/rural business clients and understanding local market dynamics.

Why Join This Team

• Be the first digital marketing hire and build the entire function from scratch with full ownership and creative freedom.
• Work directly with ownership and have your strategic recommendations heard and implemented immediately.
• Opportunity to mentor and train a junior team member, adding leadership experience to your resume.
• Long-term role with potential to transition to part-time hours after systems are established, offering flexibility.
• Join a business in active growth mode with a clear vision to modernize and dominate its local market.
• Remote position with stable hours and the chance to make a measurable impact on revenue and brand visibility.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.