Job Overview

Our client is seeking an experienced, highly creative, and performance-driven Social Media Manager & Digital Content Creator to build and elevate their social media presence from the ground up. In this role, the candidate will own the full-funnel organic and paid social strategy, driving measurable sales growth, ROAS, and customer acquisition for a consumer e-commerce brand. The role is directly responsible for concepting, producing, and editing short-form videos (TikTok, Reels), managing paid ad campaigns, executing creator/UGC partnerships, and analyzing performance data to turn social media into a primary revenue channel.

Schedule Schedule: Monday - Friday, 8 am - 5 pm Oklahoma City, OK (includes 1 hr unpaid break) Full-Time

Responsibilities

• Revenue-Driven Social Strategy: Lead end-to-end paid and organic social media strategies with direct accountability for revenue targets, ROAS, CAC, and channel profitability across all platforms.
• Paid Campaign Management: Manage and optimize paid social ad campaigns end-to-end, including budgeting, targeting, creative testing, and scaling conversion-driven strategies for key promotional and gifting seasons.
• Hands-On Content Creation: Concept, script, film, and edit high-converting short-form videos and static assets with scroll-stopping hooks tailored for TikTok, Instagram Reels, and paid ad channels.
• Creator & UGC Partnerships: Identify, manage, and scale influencer and UGC partnerships, tracking creator contribution to GMV and repurposing top assets into scalable ad campaigns.
• Community Engagement: Convert community interactions into revenue opportunities through active comment and DM management while maintaining brand consistency.
• Reporting & Optimization: Track core KPIs (ROAS, CAC, CTR, conversion rates, LTV), deliver monthly executive reports, run A/B testing frameworks, and adjust campaigns based on performance data.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field.
• 5–8+ years of experience in social media management, digital marketing, or content creation for consumer brands (e-commerce or retail strongly preferred).
• Proven track record of driving measurable revenue, traffic, and engagement growth through combined organic and paid social strategies.
• Demonstrated expertise in creating high-performing short-form video content for TikTok and Instagram Reels (portfolio submission required).
• Proficiency with mobile and desktop video editing/design tools (e.g., CapCut, Adobe Creative Suite, Canva).
• Strong understanding of paid social fundamentals, performance metrics (ROAS, CAC, CTR), campaign budgeting, and platform algorithms.
• Excellent conversion-focused copywriting and visual storytelling skills.

Highly Regarded Experience

• Prior experience in gifting, personalization, or direct-to-consumer (DTC) retail brands.
• Experience managing external creative freelancers, influencers, or agency partners.
• Hands-on experience tracking affiliate or creator-driven GMV and managing cross-functional inventory planning.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.