Job Overview

Our client is looking for a Digital Marketing & Brand Specialist to serve as the driving force behind this coaching brand's entire digital presence, owning everything from launching the website to building and executing a social media strategy from the ground up. You will translate the founder's vision into polished, publish-ready content across platforms, manage email marketing campaigns, and make strategic decisions about where and how the brand shows up online. This role offers genuine creative ownership — you will not be following a playbook that already exists, you will be writing it.

Client Overview

This is a newly launched wellness and mental health coaching brand with a founder-led mission to help clients achieve meaningful, lasting transformation. The business is at an exciting early stage — moving from concept to a fully active online presence — and is building the digital foundations that will define its brand for years to come. The right hire will have a direct, visible impact on how this brand shows up in the world from day one.

Schedule

• Monday - Friday, Flexible anytime, Pacific Standard Time (40 hours per week)

Responsibilities

• Launch and manage the company website by connecting it to the purchased Google domain and ensuring it is fully functional
• Develop and execute social media strategies across relevant platforms to build brand awareness for a new coaching business
• Create engaging digital marketing content including graphics, flyers, and social media posts that reflect the brand identity
• Plan and manage email marketing campaigns to nurture prospective coaching clients
• Translate the founder's content plans and ideas into polished, publish-ready marketing materials
• Monitor social media performance and adjust posting schedules and content strategies to maximize engagement

Requirements

• Proven experience building a brand's online presence from the ground up, ideally for startups or small businesses
• Strong understanding of social media platforms, content scheduling, and digital marketing best practices
• Experience with graphic design and content creation for social media
• Excellent written communication skills with high attention to detail
• Ability to work independently and take initiative with minimal supervision
• Background in wellness, coaching, or health-related industries is a plus

Nice to Have

• Bonus if you have hands-on experience with website builders such as Squarespace, Wix, or WordPress, particularly connecting custom domains
• It helps if you have worked with email marketing platforms (e.g. Mailchimp, ConvertKit, or similar) in a service-based or coaching context
• Bonus if you have experience developing content strategies and brand voices for personal brands or solopreneurs

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations
  

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.