Job Overview

Our client is seeking a Café Marketing and Growth Manager to own local, foot-traffic-driving marketing for their café business. This role blends hands-on execution with real analytical judgment — reading what is working, understanding why, and adjusting the plan accordingly. It is a local marketing generalist position focused on running disciplined local campaigns, utilizing data to guide strategy, and helping lead marketing for the launch of a second café location from pre-opening buzz through grand-opening execution.

Schedule

• Monday - Friday, Flexible during business hours EST (40 hours per week)

Responsibilities

• Strategy & Performance: Set and manage a monthly marketing calendar for foot-traffic-driving campaigns including promotions, seasonal pushes, partnerships, and events. Read performance data (Google Business Profile, email/SMS, social, ad performance) and translate findings into specific, concrete strategic adjustments.
• Local Advertising & SEO: Manage small-budget, geo-targeted local ads (Google Search/Local Services, Meta local awareness) within a defined monthly budget. Maintain and optimize Google Business Profile and local SEO.
• Team & New Location Launch: Manage and brief a part-time Events & Marketing Coordinator, including developing a monthly content plan. Lead marketing for the launch of a new café location, overseeing pre-launch community building, grand opening event promotion, and local press/media outreach.
• Reporting: Provide clear, regular reporting on campaign results and the reasoning behind marketing decisions.

Requirements

• Hands-on experience driving foot traffic for a single-location or small-footprint U.S. retail, food, or hospitality business.
• Proven track record of reading marketing/campaign data and making specific, defensible decisions based on insights.
• Working knowledge of Google Business Profile, local SEO, and small-budget geo-targeted paid advertising.
• Experience managing email/SMS marketing and maintaining a content calendar.
• Comfortable managing another team member's work and priorities.
• Experience supporting or leading marketing for the opening of a new physical retail or café location.

Qualifications

• Experience in a café, bakery, or specialty food/beverage retail business is preferred.
• Experience supporting a U.S.-based small business while located internationally is a plus.

What Success Looks Like (First 90 Days)

• Audit current marketing setup and establish clear performance baselines.
• Launch the first monthly content plan and first local ad test.
• Deliver the first concrete, data-driven adjustment to the marketing plan.
• Establish a consistent monthly reporting rhythm.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.