Job Overview

Our client is looking for a hands-on and results-driven E-commerce Marketing Manager (Amazon & Shopify) to help drive profitable growth across Amazon and Shopify. This role will oversee paid advertising, e-commerce optimization, customer retention, analytics, and marketing initiatives, with a strong focus on identifying opportunities to increase sales while improving the efficiency of customer acquisition. The ideal candidate is analytical, proactive, and comfortable taking ownership of e-commerce growth without needing detailed instructions for every task. This is initially a part-time role with the potential to grow into a full-time E-commerce Manager and eventually a broader leadership position as the business expands.

Schedule

Monday - Friday, Flexible schedule EST (20 work hours per week)

Responsibilities

• Manage and optimize Amazon PPC, Meta Ads, Canva Facebook and Instagram advertising, Google Ads, and Google Shopping campaigns.
• Monitor advertising spend, sales performance, ROAS, CAC, conversion rates, CPC, CTR, and other key performance metrics.
• Optimize campaigns, bids, keywords, audiences, budgets, and creative to improve profitability.
• Identify wasted advertising spend and recommend where additional budget should be invested.
• Conduct keyword, competitor, and market research to identify new growth opportunities.
• Monitor and optimize Amazon listings, including titles, bullet points, keywords, images, and A+ Content.
• Review Amazon search-term and advertising data and monitor listing health.
• Review Shopify product pages and customer journeys to identify conversion opportunities.
• Develop and test offers, bundles, promotions, and other conversion strategies.
• Coordinate UGC creators and micro-influencers, including outreach, product seeding, creative briefs, and content organization.
• Identify high-performing creative and coordinate new variations for advertising and marketing campaigns.
• Manage email marketing and improve automated customer retention flows, including welcome, abandoned cart, post-purchase, replenishment, and win-back campaigns.
• Monitor customer feedback and identify opportunities to improve products, listings, advertising, and customer experience.
• Respond to appropriate customer inquiries across Shopify, Amazon, and social media.
• Maintain a weekly e-commerce performance report covering sales, advertising, conversion, retention, customer service, inventory concerns, and ongoing tests.
• Analyze what is working and what is not, recommend improvements, and identify the next opportunities to test.
• Work independently and proactively identify tasks and growth opportunities that can move the business forward.

Requirements

• Proven hands-on experience in e-commerce growth, digital marketing, or a similar role.
• Strong experience with Amazon Seller Central and Amazon PPC.
• Hands-on experience with Shopify.
• Proven experience managing Meta Ads, Facebook and Instagram advertising, Google Ads, and Google Shopping.
• Strong understanding of e-commerce analytics, conversion optimization, and customer acquisition.
• Experience with email marketing and customer retention strategies.
• Experience coordinating UGC creators, influencers, or other marketing content.
• Strong analytical skills with the ability to interpret performance data and make data-driven recommendations.
• Strong understanding of key e-commerce metrics, including ROAS, CAC, conversion rate, CPC, CTR, and customer retention.
• Excellent written and spoken English.
• Strong customer service and communication skills.
• Highly organized and detail-oriented.
• Self-motivated and able to work independently with minimal supervision.
• Proactive and comfortable identifying opportunities without waiting to be assigned every task.
• Results-oriented mindset with a strong focus on profitable growth.
• Reliable internet connection and professional remote work setup.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.

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