Job Overview

Our client is seeking a creative and data-driven Hospitality Social Media & Paid Ads Specialist to own the social media strategy and execution for multiple hotel properties. In this role, you will create engaging digital content that drives bookings for accommodation, restaurants, and event spaces. Working directly with property managers, you will craft compelling campaigns, manage paid advertising budgets, and build community engagement that showcases unique coastal hospitality experiences.

Client Overview

Our client operates multiple hotel properties and function centres in coastal towns across Australia. They are part of a larger hospitality group offering accommodation, restaurant services, and event spaces. The business is focused on growing their digital presence and engagement across their portfolio of properties.

Schedule

• Monday - Friday, 10:00 AM - 2:00 PM AEST (20 hours per week)

Responsibilities

• Update and manage LinkedIn pages weekly for hotel properties and function centres.
• Create and schedule engaging content for Facebook and Instagram on a weekly basis.
• Develop visual content using photos and videos provided by hotel staff, including creating video compilations from static images.
• Run and optimize Google Ads campaigns for restaurant and function centre promotion.
• Manage Meta advertising campaigns with allocated budgets to drive bookings and engagement.
• Monitor local events and opportunities to create timely, relevant content for coastal town audiences.
• Collaborate with hotel managers and business development staff via Teams meetings to align content with property goals.
• Provide analytics and reporting on campaign performance to identify what works and pivot strategies accordingly.
• Write engaging copy using AI tools where appropriate to maintain consistent posting schedules.
• Promote seasonal events and special offerings such as Christmas functions and bathroom upgrade announcements.

Requirements

• Proven experience managing social media platforms including LinkedIn, Facebook, and Instagram.
• Demonstrated ability to run paid advertising campaigns on Google Ads and Meta platforms.
• Portfolio showcasing previous social media content creation and campaign results.
• Strong content writing skills with the ability to create engaging posts and captions.
• Experience with social media analytics and performance reporting.
• Ability to create visual content including photo editing and basic video compilation.
• Comfortable working independently while maintaining regular communication with team members.
• Reliable internet connection and professional home workspace.

Qualifications

• Experience in the hospitality, hotel, or food and beverage industry is preferred.
• Familiarity with SEO principles and website content management is preferred.
• Experience working with function centres or event venue marketing is preferred.
• Experience strategizing campaigns for tourism or accommodation businesses is preferred.

Why Join This Team

• Work remotely with a stable, established hospitality group managing multiple properties.
• Manage social media for diverse brands including hotels, restaurants, and event spaces.
• Creative freedom to develop campaigns and content strategies.
• Direct collaboration with property managers who provide guidance and local market insights.
• Opportunity to expand into SEO and additional digital marketing responsibilities as you prove competency.
• Month-to-month flexibility with long-term growth potential.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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