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B2B Cold Caller – UK Commercial Finance

Overview

Our client is seeking a high-energy, target-driven B2B Cold Caller - Commercial Finance to drive their lead generation efforts in the UK commercial finance sector. In this role, you will be the front line of the sales process, introducing tailored finance solutions—such as business loans, asset finance, and merchant cash advances—to business owners and decision-makers. This is an ideal position for a resilient communicator who enjoys the challenge of high-volume outbound calling and has a knack for qualifying complex financial needs. You will play a critical role in filling the sales pipeline and supporting the senior team in securing new business.

Schedule

  • Monday to Friday 9:00 AM to 6:00 PM, with a 1-hour unpaid break, London, UK time

Responsibilities

  • Make at least 100 outbound B2B cold calls per day to UK-based business owners and decision-makers.
  • Clearly introduce tailored finance offerings, including business loans, asset finance, working capital, and invoice finance.
  • Qualify leads based on specific business criteria and suitability for various commercial lending solutions.
  • Secure 15–20 qualified appointments per week for the senior sales team.
  • Maintain accurate and detailed records of all activities and lead statuses within HubSpot.
  • Proactively follow up on warm leads and inbound enquiries to maximize conversion opportunities.
  • Contribute to the development of scripts, value-led messaging, and overall outreach strategy.
  • Provide weekly reports on call volumes, conversion rates, and market insights to refine the sales approach.

Requirements

  • Outbound Cold Calling: Minimum 2 years of proven B2B outbound cold-calling experience pitching new business (inbound sales, customer service, or social media outreach will not be considered).
  • UK Commercial Finance Market: Mandatory experience in UK commercial lending, asset finance, invoice finance, or merchant cash advances.
  • Demonstrated Daily Output: Proven track record of consistently completing 100+ outbound B2B calls daily and securing 15–20 qualified appointments weekly.
  • Executive Presence: Proven capability engaging UK decision-makers (Owners, Directors, C-Suite) with sharp objection handling and consultative selling skills.
  • CRM Discipline: Hands-on proficiency with CRMs (preferably HubSpot), strict data hygiene, and disciplined pipeline tracking.
  • Drive & Resilience: Highly target-driven, organized, and resilient when navigating high rejection rates.

Independent Contractor Perks

  • Permanent work from home
  • Immediate hiring
  • Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer

BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official email us through the 'Contact Us' form on our official BruntWork website.

B2B Cold Caller – UK Commercial Finance

Job Category

Sales

Job Type

Full Time (35 hours or more per week)

Work Schedule and Timezone

Monday to Friday 9:00 AM to 6:00 PM, with 1 hour unpaid break, London, UK time

Published on

Jul 09 2026

BruntWork will never ask you for money or any other form of payment. If someone claiming to represent BruntWork is requesting a payment from you, please let us know at applications@bruntwork.co

“BruntWork made the entire recruitment process smooth, transparent, and stress-free. They matched me with a client that genuinely fits my skills and values — and the support didn’t stop at placement... A reliable, professional partner I’d recommend without hesitation.”

— Zyrrah D, Bookkeeper

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