Overview

Our client is seeking an experienced Senior B2B Marketing & Content Specialist to join our team on an 11-month fixed-term contract (August 2026 – July 2027). This is an excellent opportunity for a highly skilled B2B marketing professional who thrives in a fast-paced environment and enjoys working across content marketing, digital campaigns, social media, SEO, AI-assisted marketing, email marketing, webinars, and marketing analytics.

Reporting directly to the Head of Marketing, you will play a key role in strengthening brand awareness, driving audience engagement, supporting demand generation initiatives, and producing high-quality marketing content targeted at professional services audiences. This role requires a proactive marketer who can quickly adapt, manage multiple priorities, and work independently while collaborating with cross-functional teams.

Schedule

• Monday - Friday, 9:00 AM - 6:00 PM AEST (Includes a 1-hour break, 40 hours per week)

Responsibilities

Content Marketing & Communications

• Write engaging, authoritative blogs, articles, customer success stories, and thought leadership content.
• Produce sponsored content for external publications.
• Research and identify opportunities to increase online brand visibility.
• Ensure all content aligns with brand guidelines and business objectives.

Social Media Management

• Own and manage the company's LinkedIn presence.
• Develop and execute social media content calendars.
• Write compelling social media copy.
• Schedule and publish content.
• Engage with followers and industry professionals.
• Monitor performance metrics and recommend improvements.
• Manage customer reviews and responses across third-party review platforms while maintaining a consistent brand voice.

Knowledge Base Management

• Maintain and continuously improve the customer knowledge base.
• Work closely with Customer Support to ensure documentation remains accurate, useful, and up to date.
• Identify opportunities to improve customer self-service resources.

Email Marketing

• Create and coordinate email marketing campaigns.
• Produce quarterly newsletters.
• Assist with nurture campaigns and digital communications.
• Monitor campaign performance and recommend improvements.

Search Marketing (SEO & SEM)

• Support Google Ads campaign management.
• Assist with ad copy development.
• Monitor campaign performance.
• Identify optimization opportunities.
• Contribute to SEO initiatives including: Keyword research, meta titles and descriptions, content optimization, and search visibility improvements.

AI-Assisted Marketing & Answer Engine Optimization (AEO)

• Utilize AI tools to improve marketing efficiency and content quality.
• Create content optimized for AI-powered search experiences.
• Apply Answer Engine Optimization (AEO) best practices.
• Stay current on emerging AI marketing technologies and search trends.

Landing Page Optimization

• Improve website landing page performance.
• Optimize messaging, structure, and conversion paths.
• Use AI-assisted insights to refine content and improve conversion rates.
• Conduct ongoing testing and optimization.

Campaign Coordination

• Support planning and execution of integrated marketing campaigns.
• Coordinate timelines, creative assets, and stakeholders.
• Ensure campaigns are delivered on schedule.

Webinar Support

• Develop webinar registration content.
• Prepare presentation slide decks.
• Coordinate webinar logistics.
• Moderate attendee Q&A sessions.
• Support post-event follow-up activities.

Marketing Analytics

• Track campaign performance using Google Analytics and other reporting tools.
• Analyze key marketing metrics.
• Prepare reports and provide actionable recommendations.
• Monitor KPIs including: Organic website traffic, social engagement, email performance, landing page conversion, and campaign effectiveness.

General Marketing Support

• Assist with website updates.
• Promote company announcements and achievements.
• Support new marketing initiatives.
• Contribute across multiple marketing disciplines as business needs evolve.

Success Measures

During the contract, you will contribute toward:

• Increasing organic website traffic
• Growing LinkedIn engagement and followers
• Improving email marketing performance
• Producing compelling customer success stories
• Delivering campaigns on schedule
• Improving landing page conversion rates
• Supporting successful webinar execution
• Increasing overall brand awareness

Requirements

• Minimum 15 years of experience in marketing, communications, content creation, or related roles
• Strong background in B2B marketing
• Exceptional written and verbal communication skills
• Proven ability to write across multiple content formats, including: Thought leadership articles, blogs, customer case studies, social media, email campaigns, and marketing collateral
• Experience managing LinkedIn business pages
• Experience with community engagement and online reputation management
• Experience coordinating integrated marketing campaigns
• Familiarity with AI-powered content creation tools such as ChatGPT, Claude, Perplexity, and similar AI platforms
• Understanding of SEO best practices
• Working knowledge of Google Ads
• Experience using Google Analytics
• Ability to manage multiple projects simultaneously
• Excellent organizational and time management skills
• Ability to quickly learn new industries and subject matter
• Self-motivated with the ability to work independently

Preferred Qualifications

• Experience using Google Search Console.
• Experience with SEO tools such as Moz or similar platforms.
• Experience with HubSpot including: Blogs, Email Marketing, Workflows
• Experience managing webinars.
• Knowledge of Answer Engine Optimization (AEO).
• Experience optimizing landing pages for conversions.
• Basic graphic design skills.
• Experience working within professional services or legal industry environments.

Ideal Candidate
The ideal candidate is an experienced marketing professional who enjoys wearing multiple hats and can confidently move between strategic marketing initiatives and hands-on execution. You are an exceptional writer, digitally savvy, comfortable leveraging AI tools, and capable of delivering high-quality work with minimal supervision. You thrive in collaborative environments while maintaining strong ownership of your projects and consistently delivering results.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.