Overview :

Our client is looking for a results-driven Senior Meta Ads Specialist (Lead Generation) to own the complete Facebook and Instagram advertising lifecycle for a portfolio of Australian and international clients. As part of the consulting team, you will be responsible for developing lead generation strategies, creating high-converting campaigns, building landing pages, writing persuasive ad copy, and continuously optimizing performance to maximize return on investment.

This role requires a commercially minded digital marketer with extensive hands-on experience managing every stage of the advertising funnel. The successful candidate will have a proven track record of generating qualified leads, scaling campaigns, and using data-driven insights to deliver measurable business growth across multiple industries.

Schedule:

• Monday - Friday, Flexible Hours (8 hours per day/40 work hours per week)

Responsibilities

• Own the end-to-end Meta advertising process, from strategy through optimization and reporting.
• Plan, build, launch, and scale Facebook and Instagram advertising campaigns focused on lead generation and conversions.
• Develop campaign structures, audience targeting, budget allocation, and testing strategies.
• Create or collaborate on high-performing ad creatives, copy, and messaging.
• Build and optimize landing pages that improve conversion rates.
• Monitor campaign performance, analyze data.
• Produce detailed performance reports and provide strategic recommendations for growth.

Requirements

• 7+ years (preferably 10+ years) of hands-on Meta advertising experience. Must possess CMO-level strategic expertise strictly focused on Meta Ads (not Google Ads) with a portfolio of proven, high-impact results.

• Highly autonomous self-starter. This is a senior-level role that requires zero hand-holding. You must have a proven track record of proactively identifying business bottlenecks, developing strategic solutions, and executing them to drive measurable business growth.

• Full-funnel mastery. Extensive experience managing the entire advertising funnel, including high-level campaign strategy, landing page optimization, testing, scaling, and advanced reporting.
  Lead generation expertise. Demonstrated success building and managing scalable lead generation campaigns across multiple industries.

• Creative and copywriting excellence. Strong, conversion-focused copywriting skills with deep experience creating or directing high-performing ad creatives.

• Deeply analytical. Highly proficient in using data and metrics to continuously iterate on strategies, optimize campaigns, and improve overall ROI and performance.
  

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.