Job Overview

Our client is a high-growth, high-performance fitness brand seeking a highly detail-oriented and analytical Paid Media Specialist – Meta & Google (Franchise Marketing) to support their digital account management team. In this part-time remote role, you will be responsible for executing, monitoring, and optimizing digital ad campaigns across a dynamic network of franchise locations. This is an ideal position for a data-driven marketer who excels at identifying trends, maintaining structural accuracy across multi-account environments, and translating performance insights into localized campaign success. Working closely with the Performance Manager, you will balance repetitive optimization tasks with proactive problem-solving to ensure maximum advertising ROI.

Schedule

• Monday - Friday, 8:30 AM - 1:30 PM AEST (Sydney Time) (25 hours per week)

Responsibilities

• Paid Advertising Management: Assist with the end-to-end setup, management, and continuous optimization of Meta Ads and Google Ads campaigns.
• Campaign Optimization: Implement targeting adjustments, budget reallocation, creative swaps, and bidding modifications based on performance insights and direct strategic briefs.
• Performance Analysis: Monitor daily and weekly performance trends across a multi-account franchise ecosystem, identifying underperforming regions and recommending actionable fixes.
• Reporting & Data Visualization: Maintain internal tracking sheets, update digital performance dashboards, and prepare concise performance breakdowns using tools like Looker Studio and Google Analytics 4 (GA4).
• Quality Control & Compliance: Audit accounts daily for ad disapprovals, audience delivery blocks, budget pacing issues, and tracking parameters while ensuring strict adherence to franchise brand standards and naming conventions.
• Operational Alignment: Follow internal testing frameworks, document findings, and collaborate with the digital team to constantly improve backend agency workflow efficiency.

Requirements

• Paid Media Expertise: 3+ years of direct, hands-on experience running and scaling Meta Ads and/or Google Ads campaigns.
• Multi-Account Competency: Proven experience working in fast-paced, multi-account configurations (such as franchise networks, agencies, or multi-location brands).
• Data Interpretation: Strong analytical skills with the ability to look at raw metrics (CPA, ROAS, CTR, CPC) and implement strategic, corrective actions.
• Digital Marketing Fundamentals: Solid understanding of advanced audience targeting, bidding strategies, attribution windows, and modern optimization frameworks.
• Communication & Tech: Excellent written and verbal English communication skills, with functional proficiency in Google Sheets or Microsoft Excel.

Qualifications

• Prior experience managing localized digital marketing for fitness centers, gyms, franchises, or retail networks is highly regarded.
• Familiarity building or maintaining automated reporting frameworks inside Looker Studio is a strong advantage.
• Ability to work autonomously and handle repetitive optimization and tracking checklists with high accuracy.
• Must possess a reliable computer setup and a high-speed internet connection capable of managing heavy ad-manager dashboards seamlessly.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.