As a Cold Caller/Appointment Setter, you’ll be the driving force behind our client’s expansion in the building trades sector. Your role is crucial in connecting contractors with cost-saving opportunities that can significantly impact their bottom line. You’ll engage with decision-makers, introduce them to our client’s value proposition, and guide them through a streamlined account activation process. This position offers a unique blend of sales, customer service, and industry education, making it ideal for those who thrive on building relationships and delivering tangible value to businesses.

Responsibilities

• Conduct high-volume outbound calls to contractors and facility service companies
• Educate potential clients on cost-saving programs with major suppliers like Home Depot and Lowe’s
• Guide contractors through account activation or creation to access exclusive discounts and services
• Identify and engage key decision-makers within target companies
• Deliver compelling pitches using provided scripts while maintaining natural conversation flow
• Track call metrics and account activations, contributing to monthly performance reports
• Overcome objections with resilience and address client concerns effectively
• Collaborate with the marketing team to refine scripts and improve conversion rates
• Participate in regular training to enhance product knowledge and sales techniques
• Contribute insights for developing best practices in client engagement and account activation

Requirements

• Excellent communication skills with a clear, professional phone manner
• Proven track record in B2B cold calling or appointment setting
• Quick learner with the ability to grasp and articulate building trades industry concepts
• Strong listening skills to tailor pitches to individual client needs
• Resilient and positive attitude when handling rejections
• Proficiency in CRM systems and relevant software
• Self-motivated with the ability to work independently in a remote setting
• Goal-oriented mindset with a focus on achieving set activation and appointment targets
• Adaptability to evolving scripts and sales strategies
• Commitment to ongoing professional development in sales techniques and industry knowledge