Job Overview

Our client is seeking a senior-level, hands-on Marketing & Creative Specialist to take ownership of their brand's marketing direction, creative output, and digital presence while supporting continued business growth. Rather than simply executing assigned tasks, you will act as a strategic partner and creative lead—developing marketing strategies, identifying growth opportunities, managing the end-to-end content lifecycle, and confidently presenting recommendations. 

Schedule

Monday - Friday, 9:00 AM - 1:00 PM Tasmanian Time (AEST) (20 work hours per week)

Responsibilities

• Marketing Strategy & Direction: Develop and implement marketing strategies aligned with brand identity and business growth objectives; research market trends, competitor activity, and audience behavior; proactively recommend campaigns and growth initiatives to the client.
• Social Media Management: Oversee the brand's social presence (Instagram-first, supported by Facebook, Pinterest, Google, and LinkedIn); manage a monthly content calendar from planning and creation to scheduling and publishing across posts, stories, carousels, and Reels.
• Graphic Design & Creative Production: Independently conceptualise and produce high-quality marketing graphics, promotional assets, and branded content using Adobe Illustrator, Adobe Photoshop, and Canva; edit and enhance photography; produce and edit short-form videos.
• Copywriting & Email Marketing: Write persuasive, brand-aligned copy for social media, website pages, and marketing campaigns; plan, write, and coordinate monthly Email Direct Marketing (EDM) campaigns to drive retention and conversions.
• Digital Advertising & SEO: Develop, manage, and optimize Meta Ads campaigns; develop growth strategies across Pinterest, Google, and LinkedIn; monitor Google Ads performance and apply SEO principles to improve website visibility and organic traffic.
• Performance Monitoring & Reporting: Track key indicators across social media, website traffic (via Google Analytics), and paid ads; translate data and customer insights into clear, actionable recommendations for the client.

Requirements

• Extensive professional experience in marketing, digital marketing, or creative marketing, with a proven track record of developing and implementing strategies rather than just executing tasks.
• Demonstrated experience managing Instagram-first social media channels and monthly content calendars.
• Strong graphic design skills with practical proficiency in Adobe Illustrator, Adobe Photoshop, and Canva.
• Practical experience in photography editing and short-form video production (including Instagram Reels).
• Demonstrated experience managing and optimizing Meta Ads campaigns.
• Strong copywriting skills across social media, websites, EDMs, and marketing campaigns, with a keen understanding of visual storytelling and brand consistency.
• Excellent written and verbal English communication skills, including the confidence to present creative concepts and strategic recommendations directly to clients.
• Portfolio Requirement: Must provide a portfolio showcasing previous graphic design, copywriting, photography editing, short-form video, and social media/digital marketing work (clearly indicating your individual contribution to each project).

Nice to Have

• Experience working with furniture, interiors, architecture, design, homewares, or premium lifestyle brands.
• Experience managing Shopify websites and supporting e-commerce marketing activities.
• Knowledge of SEO principles and experience implementing SEO strategies.
• Experience managing Google Ads campaigns and interpreting data in Google Analytics.
• Experience developing multi-channel digital marketing campaigns and working closely with a business owner or director to guide strategy.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.