Paid Media & Social Media Specialist (Automotive Repair) | Remote

• Role Name: Paid Media & Social Media Specialist
• Schedule: Part-Time (20 hours/week, 4 hours/day)
• Client Timezone: US Pacific Time (PST)
  
  

Client Overview

Our client provides complete fleet maintenance (brakes, oil, AC) and collision repair for high-demand delivery fleets and retail vehicles across Southern California. They are launching dedicated paid media and social media initiatives to build brand awareness, highlight technician craftsmanship, and generate commercial fleet inquiries.

Job Description

You will own the creation and execution of their paid advertising and social media channels. Starting with blank profiles, you will set up official accounts, launch geo-targeted paid ad campaigns on Google, Meta, and TikTok, and produce high-engagement short-form videos and static graphics using raw footage provided by the shop technicians.

Responsibilities

• Set up, manage, and optimize local paid campaigns across Google Search, Meta (Facebook/Instagram), and TikTok targeting fleet operators and local motorists in Southern California.
• Establish and manage brand social media pages, publishing regular posts, stories, and reels.
• Turn raw vehicle repair photos, fleet maintenance clips, and shop updates into polished, high-converting social media creatives and video reels.
• Track ad performance, optimize keyword bidding, manage budget allocation, and prevent ad fatigue.
• Configure lead capture landing pages and integrate inquiry alerts for fast shop follow-up.

Must-Have Requirements

• 3+ years managing paid advertising accounts (Meta Ads Manager, Google Ads) with proven ROI in local lead generation.
• Graphic design and video editing proficiency (Canva, CapCut, Premiere, or equivalent).
• Fluent written English 
• Self-starter capable of developing creative strategies and executing independently.
• Dedicated home office setup with high-speed internet (minimum 25+ Mbps) and power/connection backups.

Nice-to-Have Requirements

• Experience running marketing for automotive repair, collision centers, commercial fleet services, or local trade/industrial businesses.
• Basic understanding of local SEO and Google Business Profile optimization.

Why Join This Team

• Stable part-time schedule with room to scale into full-time as marketing campaigns expand.
• Direct collaboration with the business owner.