Job Overview

Our client is seeking a highly skilled Senior Paid Media & Ad Operations Manager to lead multi-channel advertising strategy, campaign trafficking, and measurement accuracy across a complex digital ecosystem. In this fully remote role, you will manage cross-platform media buys, oversee budget pacing, and optimize performance across B2B, B2C, and DTC campaigns. You will also handle technical tracking implementations using tools such as Google Campaign Manager 360, Floodlight, GA4, and Google Tag Manager to ensure data integrity and actionable reporting. 

Schedule

Monday - Friday, 7:00 AM - 4:00 PM Mountain Time, with 1 hour unpaid break (40 work hours per week)

Responsibilities

• Multi-Channel Paid Media Strategy & Execution:
  • Plan, launch, manage, and optimize paid advertising campaigns across Google, Meta, LinkedIn, Microsoft Ads, Amazon Ads, TikTok, Reddit, and other relevant platforms.
  • Develop campaign strategies aligned with business objectives, target audiences, customer journeys, and conversion goals.
  • Manage budgets, pacing, bidding strategies, audience targeting, creative testing, and performance optimization.
  • Apply B2B, B2C, and direct-to-consumer (DTC) advertising strategies across lead generation, customer acquisition, remarketing, and revenue growth initiatives.
  • Evaluate campaign performance and proactively adjust channel mix, budget allocation, targeting, and campaign structures to improve results.
  • Support paid search strategy, keyword planning, ad copy development, and testing initiatives.
• Ad Operations, Campaign Trafficking & Technical Implementation:
  • Manage end-to-end campaign setup, trafficking, tagging, quality assurance, and launch readiness.
  • Implement, validate, and troubleshoot Google Campaign Manager 360 (CM360) and Floodlight tracking configurations, including conversion activities, tags, and measurement requirements.
  • Work with Search Ads 360 (SA360), Display & Video 360 (DV360), Google Tag Manager (GTM), and Google Analytics 4 (GA4) to support effective campaign execution and measurement.
  • Audit campaign configurations, landing pages, conversion journeys, tracking parameters, and implementation workflows to identify and resolve issues.
  • Investigate discrepancies between advertising platforms, analytics tools, conversion records, and reporting systems.
  • Establish and maintain campaign naming conventions, tracking standards, quality-control procedures, and documentation.
  • Collaborate with analytics, development, and media teams to resolve tracking issues and improve measurement reliability.
• Analytics, Measurement & Performance Reporting:
  • Analyze cross-channel campaign data to identify performance trends, inefficiencies, and opportunities for improvement.
  • Monitor key metrics, including conversion rates, cost per acquisition (CPA), cost per lead (CPL), return on ad spend (ROAS), and budget utilization.
  • Develop and maintain reporting frameworks, dashboards, and performance summaries using GA4, Google Sheets, and other relevant analytics tools.
  • Translate complex campaign and measurement data into clear, actionable recommendations for clients and internal stakeholders.
  • Use performance insights to inform testing priorities, budget allocation, optimization strategies, and campaign planning.
  • Support accurate conversion measurement and reporting through consistent tracking validation and data-quality checks.
• Integrated Media Collaboration:
  • Collaborate with media planners, buyers, creative teams, analytics specialists, and leadership to improve campaign performance and delivery.
  • Understand how digital advertising integrates with traditional media channels, including broadcast, radio, print, and out-of-home (OOH).
  • Contribute to integrated media strategies that align campaign execution, measurement, and reporting across channels.
  • Communicate campaign performance, technical findings, risks, and recommendations clearly to both technical and non-technical stakeholders.
  • Develop standard operating procedures (SOPs), implementation guides, and best practices to improve consistency, efficiency, and scalability.
• Continuous Improvement & Advertising Technology:
  • Stay current with developments across advertising platforms, ad technology, tracking solutions, privacy requirements, and measurement practices.
  • Identify opportunities to improve campaign workflows, reporting processes, tracking accuracy, and operational efficiency.
  • Evaluate new tools and technologies that can strengthen campaign management and performance measurement.
  • Use AI-powered productivity tools and modern workflows where appropriate to improve research, analysis, documentation, and execution.

Requirements

• At least five years of hands-on experience in paid media, digital advertising, campaign management, or ad operations, ideally within an advertising or media agency.
• Demonstrated experience managing campaigns across multiple advertising platforms beyond Google and Meta.
• Practical, hands-on experience with Google Campaign Manager 360 (CM360) and Floodlight, including implementation, validation, troubleshooting, and conversion measurement.
• Working knowledge of Search Ads 360 (SA360) and Display & Video 360 (DV360).
• Experience with Google Tag Manager, Google Analytics 4 (GA4), Google Sheets, and Microsoft Office.
• Strong understanding of campaign optimization, audience targeting, bidding strategies, remarketing, conversion tracking, and performance measurement.
• Experience developing and interpreting campaign reports and translating data into actionable recommendations.
• Understanding of B2B, B2C, and DTC advertising strategies and customer acquisition principles.
• Current Google, Meta, and LinkedIn advertising certifications.
• Strong analytical and problem-solving skills, with excellent attention to detail.
• Excellent written and spoken English, including the ability to communicate technical concepts and performance insights clearly.
• Ability to work independently, manage competing priorities, and take ownership of campaign quality and results.

Qualifications

• Experience with integrated media planning and measurement across digital and traditional advertising channels.
• Familiarity with Datorama or comparable marketing intelligence and reporting platforms.
• Experience with Canva, Trello, and collaborative campaign management tools.
• Familiarity with AI-powered tools for productivity, research, reporting, and workflow improvement.
• Experience developing scalable ad operations processes and documentation within an agency environment.

What Success Looks Like

• Independently manage and optimize campaigns across multiple advertising platforms.
• Implement and troubleshoot CM360 and Floodlight tracking with a high degree of accuracy.
• Understand how CM360, SA360, DV360, GTM, and GA4 contribute to campaign execution and measurement.
• Identify performance issues, investigate their underlying causes, and implement effective solutions.
• Turn campaign data into practical recommendations that improve efficiency and business outcomes.
• Maintain reliable tracking, consistent campaign standards, and clear reporting processes.
• Collaborate effectively with cross-functional teams while managing priorities and deadlines independently.

Why Join This Team

• Work remotely: Enjoy the flexibility of a fully remote position.
• Make a measurable impact: Influence campaign performance, tracking accuracy, and advertising effectiveness.
• Work with leading ad technology: Gain exposure to a broad ecosystem of advertising and measurement platforms.
• Take ownership: Contribute to strategy, technical implementation, optimization, and operational improvement.
• Drive continuous improvement: Help build scalable processes and elevate campaign delivery standards.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.