Overview

Our client is looking for an Instagram Social Media Manager (Luxury Real Estate) to build and manage the Instagram presence for a hyper-local, luxury real estate brokerage from the ground up. Operating in a Hollywood-adjacent market specializing in high-end properties starting at $1.2M+, they focus on delivering an elegant, white-glove service experience to a niche clientele. In this role, you will step away from traditional walkthroughs to craft a polished, lifestyle-focused brand using professionally captured imagery. This position offers complete creative ownership to shape the visual identity of a premium brand in a high-production-value market.

Schedule:

• Mon - Fri 9:00 AM - 5:00 PM PST

Responsibilities

• Establish and manage a consistent Instagram content calendar with daily posting schedules
• Create elegant, on-brand templates for Instagram posts and stories that reflect a luxury lifestyle aesthetic
• Assemble and edit professionally captured photos and reels into polished, high-production-value content
• Select appropriate fonts, colors, and overlays that align with the brokerage's sophisticated brand image
• Schedule and post content regularly to maintain a consistent brand presence
• Engage with followers and manage all Instagram interactions professionally
• Analyze what content performs well and adjust strategy accordingly
• Maintain organic, non-AI-generated content that showcases the luxury real estate lifestyle
• Collaborate closely with the team during the initial setup phase to establish brand protocols
• Ensure all content reflects the white glove service standard of the brokerage

Requirements

• Proven experience managing Instagram accounts with a focus on lifestyle or luxury brands
• Strong graphic design skills with the ability to create professional templates and visual content
• Excellent English communication skills, both written and verbal
• Demonstrated ability to work independently as a self-starter without micromanagement
• Portfolio showcasing previous Instagram content creation work (required for consideration)
• Experience with photo editing and content assembly tools
• Understanding of Instagram best practices, algorithms, and engagement strategies
• Responsive and engaged work style with strong attention to detail
• Reliable internet connection and backup systems to ensure consistent availability
• Availability to work Pacific Standard Time business hours

Nice-to-Have Requirements

• Bonus if you have experience in real estate social media marketing
• It helps if you have worked with luxury or high-end brands previously
• Bonus if you have experience creating lifestyle content that avoids typical promotional approaches
• It helps if you have video editing skills for short-form content like reels

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "APPLY" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.