Job Overview

Our client is looking for an experienced, proactive E-Commerce Assistant to take ownership of storefront optimization and retention marketing. In this role, you will audit, redesign, and optimize the existing Shopify store to elevate the digital brand experience and maximize conversion rates. 

Client Overview

Our client is an established artisan brand based in Brooklyn, New York, specializing in handmade, bespoke goods with a strong design aesthetic. Historically driven by in-person retail, local pop-ups, and market showcases, the brand is actively expanding its digital footprint to establish a sustainable, scalable e-commerce revenue model. 

Schedule

Monday - Friday, Flexible Hours, US Eastern Business Hours (20 work hours per week)

Responsibilities

• Shopify Storefront Redesign & Optimization
  • Redesign and refresh the existing Shopify theme layout to improve UI/UX, navigation clarity, and mobile responsiveness.
  • Implement conversion rate optimization (CRO) best practices across landing pages, collection pages, and checkout paths to reduce bounce rates and cart abandonment.
  • Manage product listings end-to-end, writing compelling copy, uploading media, and executing on-page SEO best practices (meta tags, alt text, URL structures).
  • Ensure visual presentation across the store honors the handmade, boutique identity of the brand.
• Email Marketing & Retention (Klaviyo)
  • Reactivate and build foundational automated email flows in Klaviyo, including Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase Thank You, and Win-Back sequences.
  • Design, schedule, and execute ongoing promotional and brand storytelling email campaigns.
  • Segment customer lists based on purchase history and engagement metrics to drive repeat orders and lifetime customer value (LTV).
• Analytics, Operations & Communications
  • Track and report on core e-commerce metrics (conversion rate, average order value, traffic sources, email click/open rates), recommending actionable adjustments.
  • Manage incoming online customer inquiries and store correspondence professionally and promptly.
  • Support ongoing digital operational needs as the business scales online direct-to-consumer sales.

Requirements

• Shopify & E-Commerce Background: 2+ years of hands-on experience managing, designing, and optimizing Shopify stores for D2C product brands.
• Klaviyo Mastery: Proven track record building automated flows, designing campaigns, and segmenting audiences inside Klaviyo.
• On-Page SEO & Product Merchandising: Practical understanding of e-commerce SEO fundamentals and product presentation strategies that drive organic traffic and conversions.
• Aesthetic Alignment & Brand Integrity: Strong visual sensibility with an eye for detail, suitable for showcasing high-end, handmade, or artisan goods.
• Autonomous Execution: Self-motivated mindset with the ability to diagnose storefront bottlenecks, prioritize tasks, and execute without constant oversight.

Technical Stack & Tools

• E-Commerce Platform: Shopify (Theme customization, Apps, Settings)
• Email Marketing & CRM: Klaviyo
• Creative & Assets: Canva, Adobe Photoshop, or Figma (for email & web banners)
• Analytics & Search: Shopify Analytics, Google Analytics (GA4), Google Search Console
• Communication & Collaboration: Google Workspace, Slack, or Trello/Asana

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.