Job Overview

Our Client is seeking a results-driven Digital Growth Specialist (Google Ads) to lead our paid acquisition, lead generation, and web optimization strategies. In this part-time role, you will build and optimize Google Ads campaigns, implement Generative Engine Optimization (GEO) strategies, and refine landing pages across WordPress and Squarespace. You will ensure end-to-end tracking using GA4 and Google Tag Manager to drive continuous lead growth and maximize return on ad spend. Operating during Mountain Standard Time (MST) morning hours, this position requires strong analytical abilities and hands-on paid search expertise. 

Schedule

Monday - Friday, 8:00 AM - 12:00 PM MST (20 work hours per week)

Responsibilities

• Lead Generation & Paid Search Management:
  • Build, manage, and optimize high-converting Google Ads campaigns (Search, Performance Max, Remarketing, and Display) with a primary focus on generating qualified leads.
  • Leverage Generative Engine Optimization (GEO) strategies and AI search features (e.g., Google AI Overviews, Perplexity) to maximize discoverability and conversion opportunities.
  • Continually test and refine ad copy, bidding strategies, dynamic search ads, and audience targeting to achieve a strong ROI and lower cost-per-lead (CPL).
• Website & Conversion Rate Optimization (CRO):
  • Oversee and maintain landing pages and content on primary CMS platforms, including WordPress and Squarespace.
  • Design, build, and A/B test high-performing landing pages optimized for lead capture and maximum conversion efficiency.
  • Ensure accurate conversion tracking, lead routing, and tags set up across Google Tag Manager, Google Analytics 4 (GA4), and CRM systems.
• Analytics, Reporting & Growth:
  • Track, analyze, and report weekly on key performance metrics (CPL, CPA, CTR, conversion rate, total lead volume).
  • Identify and execute growth opportunities across new paid channels, AI tools, and search behaviors to maintain a competitive advantage.

Requirements

• Proven experience and a strong track record of success running Google Paid Ads with clear proof of driving consistent, high-quality lead generation.
• Understanding of how AI-driven search models function and how to capture search intent in an evolving search landscape.
• Hands-on proficiency managing websites and landing pages across WordPress, Squarespace, and similar web platforms.
• Strong working knowledge of GA4, Google Tag Manager, and conversion pixel setups to track end-to-end user journeys accurately.
• Strong direct-response copywriting skills and experience executing A/B landing page experiments.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities

When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.