Job Overview:

Our client is looking for a Social Media Specialist to own the social media strategy and execution for a trusted global wellness brand ready to expand its digital footprint. In this role, you will build consistent, engaging content that connects with an audience seeking natural health solutions. You will work closely with leadership to craft platform-specific campaigns, grow organic reach on Instagram and other channels, and establish a recognizable brand presence that educates and converts.

Schedule: Monday - Friday, flexible within 10:00 AM - 6:00 PM EST (4 hours per day)

Responsibilities:

• Develop and execute a regular posting strategy for Instagram to build brand awareness and audience engagement.
• Create platform-specific content including images, videos, reels, and carousels tailored to health-conscious audiences.
• Consult on and implement organic growth strategies across Instagram, Facebook, and other relevant social platforms.
• Collaborate with internal marketing advisors to align social media campaigns with overall brand goals.
• Monitor engagement metrics and adjust content strategy to maximize reach and conversion.
• Provide strategic recommendations for expanding into additional platforms based on target demographic fit.
• Manage content calendar to ensure consistent brand presence across all active channels.
• Support existing YouTube marketing efforts and explore integration opportunities with social campaigns.

Requirements:

• Proven experience as a social media specialist or manager with a portfolio demonstrating previous work.
• Strong content creation skills across multiple formats, including static images, video content, and short-form video (reels).
• Demonstrated ability to build organic social media growth without relying solely on paid advertising.
• Experience developing and executing content strategies for health, wellness, or lifestyle brands.
• Proficiency in Instagram marketing and platform-specific best practices.
• Ability to create content that resonates with broad adult demographics seeking health and wellness solutions.
• Strong strategic thinking skills with the ability to provide recommendations and consulting on social media direction.
• Excellent communication skills for collaborating with remote teams.

Preferred Qualifications:

• Experience with Facebook marketing strategies for mature audiences.
• Background in health, wellness, or supplement industry social media.
• Experience managing or supporting YouTube advertising campaigns.
• Familiarity with analyzing and reporting on social media metrics and ROI.
• Graphic design or video editing skills to create assets in-house.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.