Job Overview

Our client is looking for an experienced and results-driven Meta Ads & E-commerce Email Marketing Specialist (Shopify & Klaviyo) to take ownership of its Meta advertising campaigns and email marketing initiatives while providing essential customer support. This role focuses on scaling the company’s e-commerce business through strategic Meta Ads management, lifecycle email marketing campaigns, creative testing, data-driven decision-making, and administrative customer communications.

Schedule:

• Monday - Friday, flexible schedule within client business hours (Auckland time), 20 hours per week

Responsibilities:

• Plan, manage, execute, and optimise Facebook and Instagram advertising campaigns.
• Develop and implement strategies to improve campaign performance, conversions, and return on ad spend (ROAS).
• Monitor key metrics including CTR, CPC, CPM, CPA, conversion rates, and ROAS.
• Conduct structured A/B and creative testing to identify high-performing advertisements, messaging, and audience segments.
• Analyse campaign performance across timeframes to identify trends, opportunities, and issues.
• Develop full-funnel advertising strategies based on current Meta best practices.
• Identify creative fatigue and implement strategies to maintain audience engagement.
• Provide recommendations on ad creatives, copy, structures, audience targeting, and budget allocation.
• Proactively identify opportunities to scale profitable campaigns efficiently.
• Stay updated with Meta’s latest features, algorithm changes, and industry developments.
• Design, schedule, and execute regular promotional, news, and lifecycle email campaigns.
• Build, optimise, and maintain automated email flows (e.g., Welcome Series, Abandoned Cart, Post-Purchase, Re-engagement/Win-back).
• Segment subscriber lists based on customer behavior, purchase history, and engagement levels.
• Monitor key email metrics (open rates, click-through rates, deliverability, unsubscribe rates, revenue per email).
• Ensure list health, segmentation, hygiene, and compliance with privacy regulations (CAN-SPAM, GDPR, etc.).
• Monitor and respond to incoming customer emails through Gmail, managing enquiries and order-related concerns.
• Prioritise and manage accumulated emails, particularly after weekends, ensuring timely responses.
• Escalate sensitive, financial, technical, or complex matters to appropriate team members.
• Maintain professional, helpful, and customer-focused communication.
• Assist with basic administrative tasks, maintaining records, and coordinating internally to address customer and marketing matters.

Requirements:

• At least 3 years of hands-on experience in Meta Ads management, preferably within e-commerce.
• Proven experience planning and running e-commerce email marketing campaigns and automated flows (e.g., Klaviyo or similar platforms).
• Proven experience managing and scaling Facebook and Instagram advertising campaigns.
• Experience working with established e-commerce brands with substantial monthly ad budgets and revenue.
• Demonstrated understanding of campaign structures, conversion optimisation, creative testing, audience segmentation, and retargeting.
• Strong analytical skills and ability to translate performance data into actionable business decisions.
• Experience identifying creative fatigue and implementing strategies to improve performance.
• Familiarity with Shopify and e-commerce performance metrics.
• Experience handling customer enquiries and professional email correspondence.

Qualifications:

• Experience supporting e-commerce businesses generating significant monthly revenue (AUD 500K–seven-figure range).
• Advanced experience with Klaviyo or major e-commerce ESPs.
• Experience managing substantial Meta advertising budgets.
• Experience working with direct-to-consumer (DTC) brands.
• Familiarity with Shopify Analytics and marketing analytics tools.
• Experience developing scalable paid social and email marketing strategies.

Key Performance Indicators (KPIs):

• Improvement in Meta campaign ROAS, overall advertising efficiency, and revenue growth driven by email marketing campaigns and automated flows.
• Growth in total conversions and revenue attributable to paid social and email channels.
• Effectiveness of creative testing, campaign optimisation, and prompt resolution of performance issues.
• Quality, practicality, and consistency of strategic recommendations and campaign reporting.
• Timeliness, quality, and professionalism of customer email responses and correspondence handling.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.