Job Overview

Our client is looking for a results-driven Paid Growth & Social Media Specialist to take ownership of the company’s digital marketing and help generate new clients and qualified leads for a local turf installation and landscaping business in California.

This role is not focused solely on brand visibility or social media engagement. The successful candidate must demonstrate a proven ability to use paid and organic social media, Google Ads/PPC, content, and conversion strategies to generate measurable leads and customers.

The ideal candidate will consolidate marketing activities currently split between a local agency and freelancer into one streamlined operation and take ownership of performance across all digital channels.

Schedule: Flexible within client's business hours | Pacific Time

Responsibilities

Paid Growth & Lead Generation

• Manage and optimize existing Google Ads Search/PPC campaigns, including keyword research, bid optimization, targeting, ad copy, and ongoing performance improvements.
• Manage and optimize paid social campaigns across platforms such as Facebook and Instagram.
• Develop and test audiences, messaging, offers, creatives, and campaigns designed specifically to generate qualified local leads.
• Use A/B testing, audience targeting, retargeting, and conversion optimization to improve campaign performance.
• Monitor and optimize cost per lead, conversion rates, click-through rates, ad spend efficiency, and overall lead quality.
• Identify opportunities to increase the number of qualified inquiries and new customers generated through digital marketing.

Organic Social Media & Content

• Create engaging video content, Reels, and short-form videos showcasing turf installation, landscaping projects, transformations, and completed work.
• Manage and maintain the company’s organic and paid social media presence across all company accounts.
• Develop compelling captions, ad copy, hooks, and messaging tailored to homeowners and other target customers.
• Maintain a consistent posting cadence and strong brand presence across digital channels.
• Repurpose project photos and videos into engaging content designed to generate inquiries and leads.

Website & Conversion

• Maintain and update the company website with fresh content, visuals, project examples, and relevant service information.
• Identify opportunities to improve landing pages, calls-to-action, lead forms, and the overall customer journey.
• Ensure digital marketing activity is focused not only on traffic and visibility, but on converting visitors into qualified leads.

Analytics & Reporting

• Track and report on campaign performance, including: leads generated, conversions, click-through rates, cost per lead, ad spend efficiency, lead quality, and customer acquisition results.
• Provide regular performance updates and strategic recommendations to the business owner.
• Use performance data to identify what is working, what is not, and where additional optimization is needed.

Requirements

• Proven experience in both social media marketing and Google Ads/PPC campaign management.
• Demonstrated success generating qualified leads and new customers, particularly for service-based or local businesses.
• Strong ability to create short-form video content, Reels, and video ads for service-based businesses.
• Strong understanding of A/B testing, audience targeting, paid advertising, retargeting, and conversion optimization.
• Hands-on experience with Google Ads Search campaigns, keyword research, bid optimization, and campaign performance management.
• Experience managing organic and paid social media campaigns, particularly Facebook and Instagram.
• Ability to demonstrate proven results from past marketing work, including specific campaign examples, volume of leads generated, cost per lead, conversion results, and revenue/customer acquisition metrics.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.