About the Role

We are looking for an experienced, execution-oriented Paid Media & Digital Marketing Specialist – PPC, SEO & Lead Generation to take ownership of our full-funnel digital marketing engine. In this role, you will work directly alongside the business owner to manage paid media, search optimization, landing page development, analytics tracking, and lifecycle marketing.

You will receive clear direction and prompt feedback, working collaboratively on creative, offers, and strategy while driving the day-to-day technical execution.

Schedule

• Monday-Friday (40 hours per week): Flexible within client business hours: between 9:00 AM to 6:00 PM Midvale, UT Time (1 hour unpaid break)

Key Responsibilities

Paid Media Management

• Build, manage, and optimize Google PPC campaigns, Meta Ads (Facebook & Instagram), and Google Local Services Ads (LSA).
• Develop compelling ad copy, offers, and visual ad creatives (graphics/copywriting) tailored to our audience.

SEO & Google Business Profile

• Manage and execute local and ongoing SEO strategies to drive organic growth.
• Continuously update and optimize our Google Business Profile (GBP) to drive high-intent local calls and leads.

Landing Page Development

• Build, update, and optimize landing pages on WordPress for high conversion rates.

Analytics & Conversion Tracking

• Implement and maintain clean conversion tracking across all ad platforms, WordPress, and Google Analytics.
• Ensure accurate attribution from click to conversion.

Lifecycle Marketing (GoHighLevel)

• Help manage, update, and deploy automated email and SMS marketing campaigns using GoHighLevel (GHL).

Reporting & Revenue Analysis

• Track and report on key performance indicators (KPIs), directly tying ad performance to booked jobs and total revenue generated.

Qualifications & Skills

• 3+ years of paid advertising experience across Google PPC, Meta Ads, and Local Services Ads (LSA), with a proven track record of driving measurable ROI.
• Hands-on experience with WordPress, including landing page builders and plugins, plus GoHighLevel (GHL) or similar CRM and marketing platforms.
• Strong knowledge of GA4, Google Tag Manager, conversion tracking, pixels, and campaign attribution.
• Ability to connect ad spend and campaign performance to real business outcomes, including booked jobs, close rates, and revenue.
• Strong copywriting and graphic design skills for creating ads, offers, and supporting marketing content.
• Excellent analytical and problem-solving skills, with the ability to use performance data to optimize campaigns and identify growth opportunities.
• Comfortable working directly with business leadership in a fast-paced environment, taking ownership of daily operations, strategy, and creative direction.
• Adaptable and collaborative, with the ability to work through short approval cycles, quick feedback, and frequent collaboration on campaigns, creative concepts, and promotional offers

Independent Contractor Perks

• Permanent Work from Home
• Immediate Hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.