Job Overview

Our client is looking for a Digital Marketing Specialist to take ownership of the marketing operations for a unique heritage business, managing everything from newsletter campaigns and social media to website updates and mailing list optimization. This role puts you in control of driving customer engagement during critical periods, working with a rich library of existing visual assets while having the autonomy to implement marketing strategies that directly impact revenue. You'll work closely with the business owner who values initiative and problem-solving, giving you the freedom to figure out solutions and make decisions that move the business forward.

Client Overview

A well-established heraldry and custom handmade products business operating since the 1990s, working with artisans across Australia to create bespoke items for customers. The business maintains a strong reputation in a specialized niche market and is complemented by documentary production and freelance client work. This is a stable, long-standing operation seeking to enhance its marketing efforts and online presence during peak season.

Schedule

Monday - Friday, 10:00 AM - 2:00 PM AEST (20 work hours per week)

Responsibilities

• Create and deploy email newsletters to the mailing list with consistent scheduling, focusing on production timeline communications for seasonal deadlines
• Manage and optimize social media content using the existing library of product photography and completed customer projects
• Clean up and organize the Hubspot mailing list, consolidating multiple communication systems into a streamlined workflow
• Update and maintain the WordPress website built with Divi, making content changes and implementing JSON file imports
• Develop and execute marketing campaigns including Google Ads and Facebook Ads to drive customer acquisition
• Source and schedule social media content from available assets, maintaining an active online presence across platforms
• Provide marketing support for additional freelance clients as capacity allows
• Troubleshoot technical issues independently, transferring skills across different platforms and tools as needed

Requirements

• Solid background and demonstrated understanding of marketing principles and communication methods
• Technical proficiency with Adobe Creative Suite, specifically InDesign and Photoshop
• Experience with Hubspot for marketing automation and customer relationship management
• Proficiency with WordPress and Divi page builder
• Proven experience managing Google Ads and Facebook Ads campaigns
• Strong problem-solving skills with the ability to figure out solutions independently without constant direction
• Marketing experience with a generalist skillset across multiple channels
• Bonus if you have experience with newsletter plugins and SES SMTP configurations
• It helps if you're familiar with AI marketing tools like Zealy AI, VidIQ, or Opus Pro for video content
• Bonus if you have experience in e-commerce businesses with handmade or custom products
• It helps if you understand production timeline marketing and seasonal deadline communications

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.