Job Overview

Our client is looking for an E-commerce Social Media & Paid Ads Specialist to own the entire social media strategy and execution for a fast-growing fashion e-commerce brand. In this role, you will transform raw content into scroll-stopping reels, manage paid ad campaigns, and build a community that converts. Working directly with a founder who has a clear vision, you will have the creative freedom and resources to make a real impact during the crucial lead-up to their major November launch and holiday season.

Client Overview

Our client is a growing e-commerce fashion brand specializing in adorable children's products. Launched in July last year, the brand has already achieved viral success with over 1.5 million views on a single reel. They're now scaling their social media presence and preparing for a major product launch in November.

Schedule

• Monday - Friday, 9:00 AM - 5:00 PM AEST, Flexible (40 hours per week)

Responsibilities

• Create compelling reels and video content for Instagram and TikTok that align with top, middle, and bottom of funnel strategies.
• Design professional ad creatives in Canva for paid advertising campaigns across social platforms.
• Schedule and automate content posting three to four times per week across all channels.
• Manage community engagement by responding to comments and messages in real-time to drive the network effect.
• Conduct trend and competitor research to identify winning content styles and promotional strategies.
• Compile existing photography and videography content into polished, natural-looking social media assets.
• Track performance analytics weekly and provide reports on what's working and what needs adjustment.
• Develop and execute content strategies that make products land on social media, not just ads.
• Support the November product launch with coordinated creative campaigns.
• Implement social media management tools to streamline workflow and scheduling.

Requirements

• Proven experience managing social media for e-commerce or fashion brands.
• Demonstrated expertise in creating reels and short-form video content for Instagram and TikTok.
• Strong background in paid social advertising with measurable results.
• Proficiency in Canva for creating professional yet natural-looking ad creatives.
• Deep understanding of social media funnel strategy (top, middle, bottom of funnel content).
• Ability to analyze performance metrics and adjust strategy based on data.
• Experience with content scheduling and social media management tools.
• Portfolio demonstrating previous social media work and ad creative samples.

Qualifications

• Experience with Hootsuite or similar social media management platforms is a bonus.
• Prior experience with product launch campaigns in the fashion or children's product space is preferred.
• Experience compiling raw photography and videography into polished content is a plus.
• Familiarity with Australian e-commerce market trends is beneficial.

Why Join This Team

• Work directly with a motivated founder who values professional expertise and creative input.
• Access to existing high-quality photography, videography, and content resources.
• Opportunity to make immediate impact during a critical growth phase and major product launch.
• Build and own the social media strategy for a brand that has already proven viral potential.
• Long-term growth opportunity as the brand scales.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.