Social Media Manager | E-Commerce Jewelry | Remote | Start ASAP Role Name: Social Media Manager Schedule: 10 hours per week (2 hours per day, 5 days per week with rotating weekend coverage) Client Timezone: Central Time (Texas) Client Overview Our client is a growing e-commerce jewelry business based in Texas, specializing in vintage, designer, and costume jewelry sold through live auctions on Whatnot, an online boutique, and a physical retail location in Houston. The founder brings deep expertise in antique and designer jewelry, including rare collectible pieces from brands like Betsey Johnson, Givenchy, Karl Lagerfeld, and Ben Amun. The business is expanding rapidly and needs strategic social media support to scale its online presence and drive traffic to multiple sales channels. Job Description You will own the social media strategy and execution for a unique jewelry brand with multiple audiences and platforms. Your mission is to grow the brand's online following, drive traffic to live auctions and the e-commerce store, and create engaging content that showcases both high-end designer pieces and affordable costume jewelry. You'll work directly with the founder to craft daily posts, reels, and short-form videos that increase brand awareness and convert followers into buyers. This role offers creative freedom and the opportunity to help a passionate entrepreneur scale her business to the next level. Responsibilities Create and schedule daily social media posts across Instagram, Facebook, TikTok, and other platforms to grow brand awareness and follower engagement Develop short-form video content including reels and TikTok shorts that showcase jewelry pieces and drive traffic to live auctions and the online store Edit and optimize video and photo content provided by the founder to create polished, scroll-stopping posts Craft platform-specific content strategies that target two distinct audiences: affordable costume jewelry buyers and high-end designer jewelry collectors Promote the physical boutique location in Houston with geo-targeted content encouraging local visits Highlight special promotions including new customer incentives on Whatnot and featured designer pieces on the website Monitor social media analytics and adjust content strategy based on engagement and conversion data Schedule posts strategically to maximize reach and engagement across weekdays and weekends Must-Have Requirements Proven experience managing social media accounts for e-commerce or retail brands with demonstrated follower growth Strong video editing skills with experience creating reels, shorts, and engaging visual content Proficiency in social media scheduling and content creation tools including Canva or similar platforms Deep understanding of Instagram, TikTok, and Facebook algorithms and best practices for organic reach Excellent written communication skills with the ability to craft compelling captions and calls-to-action Self-motivated with strong ownership mindset and ability to work independently with minimal supervision Reliable with excellent punctuality and commitment to consistent daily posting schedules Experience managing content for brands with multiple product lines or audience segments Nice-to-Have Requirements Bonus if you have experience in the jewelry, fashion, or luxury goods industry It helps if you have background in SEO principles and social media optimization techniques Bonus if you're familiar with Whatnot or other live auction platforms It helps if you have experience creating content that drives local foot traffic to physical retail locations Bonus if you understand geo-targeted social media strategies Why Join This Team Work with a passionate founder who has deep expertise and unique inventory in the jewelry space Creative freedom to develop and execute social media strategies across multiple platforms Flexible remote work arrangement with part-time hours that fit your schedule Opportunity to grow with the business as it scales and expands into new markets Be part of building a brand from the ground up with real potential to go viral Work with genuinely unique products including rare collectible and vintage designer pieces Apply now. Start creating.