About the Role

We are looking for an experienced Paid Search Account Manager to lead the planning, execution, optimization, and strategic management of paid search campaigns across multiple advertising platforms.

This role will be responsible for managing large-scale Google Ads and Bing Ads accounts, developing data-driven paid search strategies, monitoring campaign performance, and identifying opportunities to improve efficiency, growth, and ROI. The ideal candidate is comfortable working with significant advertising budgets, presenting insights to clients, and collaborating with internal teams to ensure paid search initiatives support broader marketing objectives.

The role requires a strong combination of hands-on campaign management, analytical thinking, strategic planning, client communication, and continuous optimization.

Schedule: Monday - Friday, 8:00 AM to 5:00 PM, Ontario, Canada, EST (8 hours per day/ 40 hours per week) with 1 hr unpaid break

Key Responsibilities

• Develop and execute comprehensive paid search strategies across Search, Performance Max, Demand Gen, Shopping, YouTube, and other relevant campaign formats.
• Manage, optimize, and scale large Google Ads and Bing Ads campaigns.
• Monitor campaign performance, budgets, bidding strategies, conversions, and key performance indicators.
• Analyze campaign data to identify trends, opportunities, and areas for improvement.
• Conduct keyword research, audience analysis, bid optimization, ad testing, and campaign structure improvements.
• Support product feed management and optimization within Google Merchant Center and Microsoft Merchant Center, as required.
• Plan and execute A/B testing across ads, landing pages, audiences, bidding strategies, and campaign approaches.
• Develop strategic recommendations based on campaign performance and business objectives.
• Collaborate with internal marketing, creative, analytics, and client-facing teams.
• Manage advertising budgets and ensure spend is aligned with performance objectives.
• Prepare and present campaign performance reports, insights, and recommendations to clients and stakeholders.
• Build and maintain strong relationships with clients, media vendors, and advertising partners.
• Troubleshoot campaign delivery, tracking, feed, conversion, and platform-related issues.
• Ensure campaigns follow platform policies, industry standards, and applicable regulations.
• Stay current with changes in paid search platforms, advertising technology, industry trends, and best practices.
• Identify opportunities to improve processes, campaign performance, and the overall paid search function.
• Contribute to the growth and development of the paid search department.

Qualifications & Requirements

• 3+ years of hands-on experience managing paid search/PPC campaigns.
• Strong experience with Google Ads and Microsoft/Bing Ads.
  
• MUST PROVIDE AN EXAMPLE OF A CAMPAIGN OR PORTFOLIO THAT YOU'VE BUILT, WITH A BRIEF EXPLANATION OF YOUR APPROACH, STRATEGY, CAMPAIGN SETUP, OPTIMIZATION, AND MEASUREMENT
  
• Experience managing multiple accounts, campaigns, or substantial advertising budgets.
• Hands-on knowledge of Search, Performance Max, Shopping, Demand Gen, and YouTube campaigns.
• Experience with Google Merchant Center and product feed optimization is highly preferred.
• Strong understanding of keyword research, bidding strategies, audience targeting, conversion tracking, and campaign optimization.
• Experience with A/B testing and performance analysis.
• Strong analytical skills with the ability to translate campaign data into actionable recommendations.
• Experience preparing client-facing reports and presenting campaign insights.
• Strong written and verbal English communication skills.
• Ability to manage multiple accounts and competing priorities independently.
• Strong attention to detail and problem-solving abilities.
• Familiarity with Google Analytics/GA4, Google Tag Manager, Looker Studio, or similar analytics/reporting tools is an advantage.

What We’re Looking For

• Strategic thinker who can look beyond day-to-day campaign management and identify opportunities for growth.
• Data-driven decision maker who uses performance data to guide optimization and recommendations.
• Hands-on PPC specialist who is comfortable working directly inside advertising platforms.
• Client-focused communicator who can confidently explain campaign performance and strategic recommendations.
• Commercially aware professional who understands how paid search activity connects to business objectives and ROI.
• Proactive problem solver who can independently investigate campaign issues and develop solutions.
• Strong project manager capable of managing multiple accounts, deadlines, budgets, and priorities.
• Continuous learner who stays updated with changes in advertising platforms, automation, AI, and paid media best practices.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations (for full-time roles only)

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.