Remote | Full-Time | 40 Hours/Week | Pacific Time Zone

Build the Demand Engine. Drive the Pipeline. Own the Growth.

We’re recruiting a Senior B2B Demand Generation Manager for a growing technical business in the harsh-environment power sector.

This is a revenue-focused role, not a brand or communications position. Our client is looking for a senior B2B marketer who can build and own the demand-generation engine from the ground up—identifying companies that are genuinely in-market, putting sales in front of the right buyers, and turning marketing activity into qualified pipeline and revenue.

You’ll work closely with leadership, initially with a strong focus on Falcon, and play a key role in building the infrastructure that will support future growth.

 

The Opportunity

Modern B2B buyers increasingly research independently and use AI-powered answer engines to shortlist suppliers before speaking with sales.

You’ll build the system connecting:

Market Signals → Target Accounts → Buyer Intelligence → Campaigns → Qualified Opportunities → Pipeline → Revenue

This is an AI-native builder role. You’ll design workflows, leverage AI for research, enrichment and content, and keep human effort focused on strategy, judgement and commercial decisions.

Key Responsibilities

Demand Generation & Pipeline

• Build and manage a repeatable B2B demand-generation engine.
• Generate consistent, researched, prioritised and quote-ready opportunities for direct and channel sales.
• Make qualified pipeline contribution and revenue impact the primary measures of success.
• Continuously test, optimise and improve campaigns and processes.

Signal-Based ABM

• Use intent data and buying signals to identify in-market accounts and projects.
• Build, segment and enrich target-account and contact databases.
• Map buying committees, decision-makers, projects and product fit.
• Develop coordinated account-based campaigns that reach the right buyers at the right time.

AI, Automation & Data

• Design AI-driven workflows for research, enrichment, scoring, prioritisation, routing and content.
• Direct managed AI resources/workflows to increase marketing output efficiently.
• Build processes that turn market intelligence into actionable sales opportunities.
• Use AI as a genuine force multiplier, rather than simply as a content-generation tool.

Sales & Channel Enablement

Work closely with the Industry Account Executive and Channel Manager, providing:

• Account briefs and buying intelligence
• Buying signals and contact maps
• Fit assessments and quote-ready opportunity notes
• Application and technical content
• Competitive/selection information
• Ready-to-use outreach

AEO/GEO & AI Discovery

• Develop AEO/GEO strategies to increase visibility across AI answer engines.
• Identify the questions engineers and technical buyers are asking.
• Direct the creation of application notes, comparison guides and selection content.
• Optimise content to increase visibility and citations when buyers research harsh-environment power.

Attribution & Revenue Measurement

• Own CRM and marketing-automation integration.
• Establish closed-loop attribution from first touch through closed-won.
• Track pipeline contribution, revenue influence, win rate and deal velocity.
• Provide clear weekly reporting and optimise based on commercial results.

What We're Looking For

We’re looking for a senior, hands-on B2B demand-generation professional who can build and own the function rather than simply execute an existing playbook.

Required

• 5+ years of B2B demand generation, growth marketing or similar experience.
• Proven ownership of qualified pipeline and revenue impact, not just MQL volume.
• Strong B2B experience in a technical, industrial, manufacturing, engineering or considered-purchase environment.
• Hands-on experience with ABM, intent data and buying signals.
• Strong CRM and marketing-automation experience.
• Experience with attribution and revenue reporting.
• Strong analytical, commercial and problem-solving skills.
• Technical aptitude and the ability to understand complex products and buying journeys.
• Demonstrated use of AI to improve research, enrichment, content, campaigns or marketing workflows.
• Ability to work independently and build systems from the ground up.

Industry Experience Matters

Experience in a relevant or closely adjacent industry is important. Strong backgrounds may include:

• Industrial technology
• Manufacturing
• Electrical/power
• Engineering
• Infrastructure
• Industrial automation
• Water/wastewater
• Traffic/ITS
• Technical equipment or components
• Other specification-driven B2B products

 

Experience marketing to engineers, integrators, distributors, technical buyers or specifying audiences is highly desirable.

Preferred

• Experience with predictive intent, enrichment and attribution platforms.
• AEO/GEO or AI-search optimisation.
• Experience with long-cycle, technical or specification-driven sales.
• Growth experimentation and optimisation.
• Experience marketing to engineers, integrators or distributors.
• Exposure to water/wastewater, traffic/ITS or industrial automation.

What Success Looks Like

First 90 Days

• Priority verticals identified.
• Target-account lists built and enriched.
• Intent and buying-signal process established.
• Initial ABM campaigns launched.
• AI visibility baseline established.
• Core workflows and reporting implemented.

By 6 Months

• Demand engine producing weekly qualified, quote-ready opportunities.
• Closed-loop CRM attribution operating.
• Active content and AEO/GEO program.
• Repeatable process converting market signals into sales opportunities.

By 12 Months

• Measurable, repeatable pipeline contribution.
• Sales and channel teams actively relying on the demand engine.
• Stronger visibility across AI answer engines.
• Documented system capable of scaling into new verticals and supporting future commercial growth.

Why Join?

This is an opportunity to build the machine, not inherit one.

You’ll work closely with leadership, particularly in the early stages, with significant ownership over the company's demand-generation strategy, systems and execution.

For the right person, this is a chance to shape a modern, AI-enabled B2B growth engine and have a direct, measurable impact on revenue.

 

Benefits

• Permanent work-from-home opportunity
• Immediate hiring
• Health insurance coverage for eligible locations
• Direct collaboration with leadership
• High level of ownership and autonomy
• Opportunity to build the demand-generation function from the ground up

How to Apply

Click the Apply button to complete your application, including the assessment questions, technical check and voice recording.

Your hourly rate will be determined based on your performance throughout the application process. Applications with all requirements completed will receive priority review.

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