Overview:

Our client is looking for a creative, strategic, and data-driven Digital Marketing & Automation Specialist (GoHighLevel | Financial Services) with strong GoHighLevel (GHL) experience to strengthen our client's digital presence and generate meaningful engagement with self-employed professionals and financial service seekers. This role goes beyond simply creating social media posts. You will play an important role in developing and executing digital marketing campaigns, managing social media channels, creating compelling visual content, and using GoHighLevel to support lead generation, nurturing, automation, and campaign performance.

The ideal candidate understands how to communicate financial concepts in a way that is clear, relatable, professional, and engaging, while maintaining the level of care and compliance awareness expected within the financial services industry. You should be equally comfortable developing a content strategy, designing a Canva graphic, editing a short-form video, scheduling social content, building a marketing workflow in GoHighLevel, and reviewing campaign data to determine what is and isn't working.

Schedule: Monday to Thursday, 11:00 AM – 4:00 PM Australian Eastern Time, AET (20 hours per week)

Responsibilities:

Digital Marketing Strategy

• Develop and execute digital marketing strategies aligned with the company's growth and customer acquisition objectives
• Create campaigns specifically targeting self-employed professionals, business owners, and individuals seeking financial services
• Translate complex financial topics into accessible, engaging marketing messages
• Identify opportunities to increase brand awareness, engagement, lead generation, and organic traffic
• Research audience behaviour, market trends, competitors, and relevant industry topics
• Continuously test and refine marketing strategies based on campaign performance and audience response

GoHighLevel Management & Marketing Automation

• Manage and optimise marketing activities within GoHighLevel (GHL)
• Build and maintain lead-generation and lead-nurturing workflows
• Create automated follow-up sequences for leads and prospects
• Configure and manage marketing campaigns, pipelines, triggers, forms, surveys, and other relevant GHL functions
• Assist with landing pages, funnels, lead capture forms, and conversion-focused marketing assets
• Develop automated communication journeys based on prospect behaviour and lead stage
• Monitor campaign and funnel performance within GHL and identify opportunities for optimisation
• Maintain accurate lead and campaign data within the platform
• Troubleshoot basic workflow, automation, and campaign issues
• Work with the broader team to ensure marketing leads are appropriately captured, nurtured, and progressed through the customer journey

Social Media Management

• Manage the day-to-day marketing presence across Facebook, Instagram, and LinkedIn
• Develop and publish engaging social media content
• Maintain a consistent brand voice across all platforms
• Schedule and manage content according to the approved content calendar
• Monitor comments, messages, and audience engagement
• Identify opportunities to increase organic reach and engagement
• Adapt content to suit the characteristics and audience behaviour of each platform
• Track social media performance and recommend improvements

Content Creation & Graphic Design

• Create high-quality visual content using Canva and other appropriate design tools
• Develop static graphics, carousels, infographics, promotional assets, and educational content
• Produce engaging short-form video content for social media
• Edit videos for platforms such as Instagram Reels, Facebook, and LinkedIn
• Develop visual storytelling that makes financial concepts easier to understand
• Repurpose long-form content into multiple social media assets
• Maintain consistency in branding, typography, imagery, messaging, and visual presentation

Content Strategy & Planning

• Develop and maintain a comprehensive content calendar
• Plan content around business objectives, audience needs, seasonal opportunities, campaigns, and relevant industry topics
• Establish appropriate content themes and pillars
• Balance educational, informative, promotional, and engagement-focused content
• Identify opportunities to repurpose high-performing content
• Coordinate content production and publishing schedules to ensure consistency

Campaign Development

• Plan and execute digital marketing campaigns from concept through to performance analysis
• Develop campaign messaging, creative assets, calls-to-action, and supporting content
• Coordinate social media, email, landing page, and automation components where applicable
• Use GoHighLevel to support campaign execution and lead nurturing
• Monitor campaign performance and make data-informed adjustments
• Conduct A/B testing where appropriate to improve engagement and conversion

Analytics, Reporting & Optimisation

• Monitor key digital marketing and social media performance indicators
• Analyse engagement, reach, traffic, leads, conversions, and campaign performance
• Evaluate the effectiveness of content and campaigns against established objectives
• Identify trends and performance gaps
• Prepare clear and actionable marketing reports
• Make recommendations based on data rather than assumptions
• Continuously optimise campaigns, content, funnels, and audience targeting

Financial Services Industry Experience

• Communicate financial concepts without unnecessarily complicated terminology
• Create educational content that builds trust and credibility
• Balance engaging marketing with professional and compliance-conscious communication
• Avoid exaggerated, misleading, or unsupported financial claims
• Understand the importance of accuracy when creating financial content
• Market to an audience that may be making significant financial decisions

Must-Have Requirements:

• Minimum 4 years of professional experience in digital marketing, social media marketing, or a closely related field
• GoHighLevel experience is a core requirement for this position (Strong practical experience not just familiarity with the platform)
• Demonstrated experience building or managing GHL workflows, automations, funnels, pipelines, forms, or lead-nurturing campaigns.
• Previous experience in financial services marketing is essential
• Strong understanding of social media marketing across Facebook, Instagram, and LinkedIn
• Strong Canva skills with the ability to independently create polished marketing graphics
• Experience with video editing and short-form video production
• Experience developing and executing digital marketing campaigns
• Experience creating and managing content calendars
• Strong analytical skills and the ability to interpret marketing performance data
• Excellent written and verbal English communication skills
• Strong attention to detail and brand consistency

Technical Skills:

• Essential: Demonstrate proficiency in GoHighLevel (GHL), Canva, Facebook, Instagram, LinkedIn, social media scheduling and publishing platforms, video editing software, marketing analytics and reporting tools, and Google Workspace or equivalent productivity tools
• Highly Desirable: Have experience with CRM and email marketing platforms, marketing automation, landing page and funnel development, lead-generation systems, Meta Business Suite, Google Analytics/GA4, SEO and organic traffic strategies, copywriting, AI-powered marketing and content creation tools, and Zapier, Make, or similar automation platforms

What We're Looking For:

We are looking for someone who is more than just a social media content creator. The ideal candidate is a full-stack digital marketer who can connect content, social media, lead generation, automation, and analytics into one cohesive marketing system. You should be:

• Strategic: You understand why a campaign is being created, who it is targeting, what action the audience should take, and how success will be measured
• Creative: You can transform ideas, financial concepts, and educational topics into compelling graphics, videos, social posts, and campaigns
• Data-Driven: You use performance data to determine what to continue, improve, test, or stop
• Technically Capable: You can independently navigate GoHighLevel and leverage its automation and CRM capabilities to support marketing objectives
• Commercially Minded: You understand that marketing isn't simply about likes and followers—it should contribute to brand awareness, qualified leads, customer engagement, and business growth
• Detail-Oriented: You understand that accuracy and professionalism are particularly important when producing content for the financial services industry
• Proactive: You don't simply wait for instructions. You identify opportunities, recommend improvements, and take ownership of your marketing activities

Key Performance Indicators (KPIs):

• Growth in qualified marketing leads
• Social media engagement and audience growth
• Organic reach and website traffic
• Content engagement and conversion rates
• Lead-generation campaign performance
• GoHighLevel workflow and funnel performance
• Lead response and nurturing performance
• Email and campaign engagement
• Conversion rates across relevant marketing campaigns
• Quality, consistency, and timeliness of content production
• Demonstrated improvement in campaign performance over time

Why Join Us?

• Opportunity to work with an Australian financial services business
• Opportunity to take ownership of digital marketing strategy and execution
• Long-term opportunity for a high-performing marketing professional

Important: GoHighLevel experience and financial services marketing experience are both essential requirements for this position.

Independent Contractor Perks:

• Permanent work-from-home arrangement
• Immediate hiring opportunity
• Health insurance coverage for eligible locations

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official email through the ‘Contact Us’ form on our official BruntWork website.