Influencer Scout – Sports Content Creators

Job Overview
We are looking for a proactive and resourceful Influencer Scout to identify and build a pipeline of high-quality sports content creators and influencers across the United States and Germany.
The ideal candidate is highly proactive, naturally curious, and comfortable taking ownership of the influencer discovery process. You will be responsible for finding relevant creators, researching their content and audience, assessing their suitability for brand partnerships, and maintaining an organized database of potential influencers.
This is an ideal role for someone who understands the creator economy, keeps up with social media trends, and knows how to identify emerging talent before they become mainstream.
Key Responsibilities

• Research and identify sports-focused content creators and influencers across platforms such as Instagram, TikTok, YouTube, and other relevant social channels.
• Build and continuously expand a database of potential influencers in the US and German markets.
• Identify creators across relevant sports categories, niches, and communities based on the brand's target audience.
• Evaluate influencers based on content quality, audience demographics, engagement, reach, relevance, and overall brand fit.
• Look beyond follower count to identify high-potential micro, mid-tier, and emerging creators.
• Proactively discover new creators through hashtags, competitor research, social media trends, creator networks, recommendations, and other research methods.
• Monitor emerging sports trends, creators, and communities to uncover new partnership opportunities.
• Conduct initial research into creator profiles and gather relevant information such as location, audience, platforms, follower count, engagement, content style, and contact details where available.
• Maintain accurate and up-to-date influencer databases and prospect lists.
• Categorize and prioritize creators based on their suitability and potential value to the brand.
• Support the team with initial influencer outreach when required.
• Track outreach activity, responses, and potential partnership opportunities.
• Regularly provide updates and insights on new creator opportunities and market trends.
• Take ownership of improving the influencer scouting process and identifying more effective ways to discover relevant creators.

Requirements

• Previous experience in influencer marketing, influencer scouting, social media research, talent scouting, creator partnerships, or a similar role.
• Strong understanding of TikTok, Instagram, YouTube, and the wider creator/influencer ecosystem.
• Demonstrated ability to identify relevant creators and assess whether they are a strong fit for a brand.
• Strong research and internet investigation skills.
• Highly proactive and self-motivated, with the ability to work independently.
• Strong attention to detail and excellent organizational skills.
• Comfortable working with spreadsheets, databases, and research tools.
• Strong written and verbal communication skills.
• Ability to identify trends and emerging creators rather than relying solely on established influencers.
• Comfortable researching both the US and German markets.
• Strong commercial awareness and an understanding of what makes an influencer valuable to a brand.

Preferred Qualifications

• Experience working with sports influencers, athletes, sports creators, fitness creators, or sports-related brands.
• Existing knowledge of the US and/or German creator landscape.
• Experience with influencer discovery or analytics platforms such as Modash, HypeAuditor, Upfluence, CreatorIQ, or similar tools.
• Experience with influencer outreach and partnership management.
• German language skills are a plus but not essential.

What We're Looking For
We are particularly interested in someone who is dynamic, proactive, and willing to take ownership.
The successful candidate should not simply wait for a list of creators or conduct basic searches. They should actively explore the market, uncover new opportunities, experiment with different research methods, and consistently bring forward fresh, relevant, and high-potential sports creators.
A strong candidate will be someone who can say:
"Give me the target market and the type of creator you're looking for, and I'll go find them."
Working Arrangement

• Role: Influencer Scout / Influencer Research Specialist
• Markets: United States and Germany
• Industry: Sports / Consumer Brand
• Work Arrangement: Remote
• Engagement: [Full-time / Part-time – to be confirmed]
• Duration: Initial engagement for the next few months, with potential for extension