About the Role

A construction and engineering group is seeking a part-time B2B Marketing Strategist to lead its overall marketing strategy and lead generation efforts. In this remote role, you will coordinate with internal web developers, external PPC/SEO agencies, and a junior social media team member to drive commercial growth. You will also manage the HubSpot CRM, oversee content creation, deliver targeted email campaigns, and conduct monthly analytics reporting. This position is ideal for a commercially minded marketing generalist who thrives on translating data into quality sales enquiries.

Schedule:

• Monday to Friday, 10:00 am to 2:30 pm (UK Time, 22.5 hours per week)

Key Responsibilities:

Strategy & Planning

• Develop, maintain, and implement the annual marketing strategy.
• Identify priority sectors, audiences, and commercial opportunities.
• Align campaigns with sales priorities and business objectives.
• Coordinate internal and external marketing resources.
• Maintain a clear 90-day action plan with Directors.

Lead Generation & Performance

• Own marketing's contribution to lead generation across paid, organic, social, email, and content.
• Work with external PPC/SEO specialists to review performance and set priorities.
• Focus on qualified enquiries, conversions, and ROI—not activity alone.

CRM Management (HubSpot)

• Manage the marketing side of HubSpot (or comparable CRM).
• Maintain data quality, pipeline visibility, lead segmentation, and marketing lists.
• Develop workflows, campaigns, and use CRM data to identify trends and opportunities.

Website & UI/UX Support

• Collaborate with the Webflow developer on marketing direction, landing pages, and conversion journeys.
• Brief content changes and ensure the website supports lead generation.

SEO & PPC Oversight

• Monitor external specialists' strategy and performance.
• Understand Google Ads/PPC, keyword strategy, and reporting.
• Align SEO with marketing strategy and coordinate internal content accordingly.

Social Media

• Own strategy, content calendar, and brand standards.
• Support and train a junior team member, then hand over routine execution while retaining strategic oversight.

Content Creation

• Produce case studies, brochures, presentations, tenders, email content, social posts, and technical/sector-specific materials.
• Ensure all content is professional, commercially relevant, and on-brand.
• Provide practical design support as needed.

Email Marketing

• Plan and deliver targeted campaigns through HubSpot (updates, case studies, technical content, news).
• Manage segmentation, lists, and monitor open/click rates, enquiries, and opportunities.

Sales & Business Development Support

• Work closely with Sales/Estimating teams to develop campaigns and materials.
• Support tenders, bids, presentations, and repeat business generation.

Brand Management

• Maintain consistency across all materials and act as the brand control point.

Analytics & Monthly Reporting

• Prepare monthly reports covering website, leads, conversions, spend, ROI, PPC/SEO, social, email, and CRM pipeline.
• Provide clear recommendations and actions for the following month.

Competitor & Market Analysis

• Conduct structured competitor reviews every six weeks (services, web, ads, SEO, social, recruitment).
• Identify threats, gaps, and growth opportunities.

Candidate Requirements:

Essential:

• Proven experience as a marketing generalist, specialist, or strategist.
• Strong B2B marketing background.
• Experience developing and managing overall marketing strategy.
• CRM experience (HubSpot highly desirable; comparable considered).
• Strong understanding of digital marketing (PPC, SEO).
• Email marketing and campaign management experience.
• Strong written content creation skills.
• Marketing analytics, reporting, and performance measurement experience.
• Ability to work independently and manage multiple priorities.
• Commercial mindset focused on enquiries, conversions, and ROI.
• Comfortable collaborating with Directors, sales/BD, developers, agencies, and marketing staff.

Highly Desirable:

• HubSpot experience.
• Managing external agencies/specialists.
• B2B experience in construction, engineering, infrastructure, piling, or technical industries.
• Practical graphic design/creative skills.
• Webflow or web developer collaboration experience.
• Tendering, bids, and BD support experience.
• Mentoring junior team members.

Initial Priorities:

• Estimating experience across Daikin, Mitsubishi Electric, Toshiba and LG systems.

• Experience with VRF / VRV heat recovery arrangements and BS/branch selector boxes.
• Strong understanding of refrigeration installation and commissioning procedures.
• Experience estimating complete AC containment and support requirements.

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring

Note:

• Please click the Apply Now button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer

BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official email address through the ‘Contact Us’ form on our official BruntWork website.