Job Overview

Our client is looking for someone who can think strategically and execute independently. The ideal candidate can assess the business, market, product catalogue, competitors, and evolving search landscape and develop a clear plan to win organic search and generate more revenue, then execute that plan themselves. Candidates should be prepared to provide case studies demonstrating measurable commercial results, including actual organic revenue growth and a clear explanation of what they personally contributed to achieving those results.

Schedule

• Monday–Friday, 8:00 AM–5:00 PM Melbourne time, with a 1-hour unpaid break (40 work hours per week)

Responsibilities

SEO Strategy & Organic Growth

• Own and execute the end-to-end SEO strategy, aligning organic search initiatives with business, revenue, and conversion objectives.
• Analyze market trends, competitors, product catalogue, and search landscape to identify and prioritize high-impact growth opportunities.
• Monitor and report on organic revenue, conversions, traffic, rankings, and key SEO metrics, continuously optimizing performance.

Technical SEO & Shopify

• Conduct technical SEO audits and manage Shopify technical SEO across large product catalogues, including site architecture, navigation, URLs, indexing, and crawlability.
• Optimize faceted navigation, crawl budget, and structured data/schema, while identifying and resolving technical issues affecting organic performance.
• Use Google Search Console and other SEO tools to monitor website health, diagnose issues, and implement technical improvements.

On-Page SEO & Content

• Conduct keyword research and search intent analysis across products, categories, and target markets to identify content and optimization opportunities.
• Optimize product/category pages and SEO content for search visibility, organic traffic, and conversions.
• Improve internal linking and content structure, identifying content gaps through search demand and competitor analysis while aligning content with commercial objectives.

International SEO

• Develop and execute SEO strategies across multiple international markets.
• Manage hreflang implementation and optimization.
• Conduct regional keyword and competitor research.
• Develop strategies to improve visibility across different countries and markets.
• Ensure international SEO initiatives are aligned with regional search behavior and business goals.

AI & Emerging Search

• Monitor how AI is changing search behavior and product discovery.
• Develop strategies for visibility within AI-generated search results and Google AI Overviews.
• Identify emerging opportunities created by generative search and AI-driven discovery.
• Adapt SEO strategies to ensure the business remains competitive as search continues to evolve.
• Stay up to date with major changes in search algorithms, AI search, and e-commerce SEO.

Link Acquisition & Authority Building

• Develop and execute effective link acquisition strategies.
• Identify opportunities to build high-quality, relevant backlinks.
• Monitor backlink profiles and identify potential risks or opportunities.
• Support strategies to improve domain authority and organic visibility.

Requirements

• Significant hands-on e-commerce SEO experience, preferably in premium, luxury, or high-value products, with a proven track record of driving organic revenue and measurable commercial results.
• Strong technical SEO and Shopify experience, including large product catalogues, site architecture, crawl budget, faceted navigation, indexing, and technical audits.
• Proven international/multi-market SEO experience, including hreflang, regional targeting, keyword research, and search intent analysis.
  
• Strong knowledge of structured data/schema, internal linking, Google Search Console, and resolving technical issues affecting organic performance.
• Experience with Ahrefs or Semrush and Screaming Frog, with strong analytical and problem-solving skills.
• Strong understanding of AI-driven search, generative search, and Google AI Overviews, with the ability to adapt SEO strategies to emerging search trends.
• Excellent written and verbal English communication, commercially minded, and able to work independently with full ownership of SEO strategy and execution.

Tools & Technology

• Shopify Admin
• Google Search Console
• Ahrefs or Semrush
• Screaming Frog
• Other tools required to execute the SEO strategy

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.