Job Overview

Our client is looking for a Social Media and Paid Ads Specialist to own social media and content strategy end-to-end for two distinct brands: strategy, content, paid campaigns, and reporting. This is not just a scheduling-and-posting role—you will have a real advertising budget, direct access to the owner, and the freedom to test what works. Your key scoreboards will be booked discovery calls for the agency, and foot traffic plus franchise enquiries for the farm.

Client Overview

You will work across two distinct businesses owned by the same client:

• A Microsoft partner agency in the US that has spent eight years delivering digital transformation, data, and AI solutions to enterprise clients.
• An agritech venture in Zambia—a hydroponic and aquaponic farm with a retail storefront and wine bar attached, currently building toward a franchise model.

Schedule

•  Flexible, 9:00 AM - 6:00 PM Pacific Time (40 work hours per week) 

Responsibilities

• Build and run the social media strategy for both brands, covering both organic and paid channels
• Write copy and produce visual content, including AI-generated imagery for the retail brand
• Create campaigns that drive form completions and discovery call bookings for the agency
• Drive foot traffic to the farm storefront and wine bar, and build awareness of its franchise opportunity
• Manage paid campaigns across platforms and own their overall performance
• Track conversions, report on results, and cut what isn't working
• Switch seamlessly between two distinct brand voices: enterprise B2B and warm, local consumer retail
• Work directly with the owner to keep marketing efforts tied directly to revenue goals

Requirements

• 3+ years running social media where you owned results, not just content calendars
• Hands-on experience building and managing paid campaigns (Meta, LinkedIn, Google, or similar) with measurable ROI
• Strong copywriting and visual content skills, alongside fluency with AI tools (such as ChatGPT and Claude) in your workflow
• A track record of driving real conversions through social media: leads, bookings, sales, or foot traffic
• Experience in B2B tech, consumer retail, or hospitality marketing—ability to show you can stretch across different audiences
• A strategic mindset with the ability to execute independently without hand-holding
• Excellent written and spoken English, with availability to overlap with Pacific Time working hours

Bonus Points For

• Marketing experience with technology consulting or Microsoft partner services
• Franchise marketing or franchise development experience
• Familiarity with African markets, particularly Zambia or Southern Africa
• Knowledge of hydroponic/aquaponic agriculture or agritech
• Website and SEO experience

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.