Job Overview
Our client is looking for a creative and trend-aware Digital Marketing & AI Content Specialist who understands modern social media, embraces AI-powered workflows, and knows how to create engaging content that resonates with parents and families.
This role is ideal for someone who thrives in fast-moving digital environments, keeps up with evolving social trends, and can combine creativity with AI tools to produce high-performing content efficiently.
The ideal candidate understands how family-focused brands capture attention online through relatable storytelling, engaging visuals, viral trends, and AI-assisted content creation.
This is not just a traditional social media role; our client is looking for someone who actively explores new digital trends, AI tools, automation workflows, and innovative marketing ideas to help the brand stay competitive and continue growing.
Schedule
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Tuesday - Saturday, 11:00 AM - 03:00 PM AEST/AEDT (20 work hours per week)
Responsibilities
- Manage and grow social media presence across Instagram, TikTok, Facebook, and YouTube
- Create engaging and trend-driven content tailored for parents, families, and children’s entertainment audiences
- Use AI tools such as ChatGPT and other creative AI platforms to improve content creation, ideation, captions, blogs, and marketing workflows
- Develop social media strategies focused on increasing engagement, followers, and brand awareness
- Create and schedule posts, reels, stories, and promotional campaigns
- Assist with Meta Ads and Google Ads campaign management
- Edit short-form video content and create visually engaging graphics
- Research viral content trends, competitor activity, and new social media opportunities
- Help improve online visibility through AI-driven marketing ideas and content optimization
- Support blog writing, website content, and promotional copywriting
- Track performance metrics and recommend strategies for improving reach and engagement
Requirements
- Proven experience in Digital Marketing, Social Media Management, or Content Creation
- Strong understanding of Instagram, TikTok, Facebook, and YouTube trends
- Experience using AI tools for content creation and workflow efficiency
- Familiarity with Meta Ads Manager and Google Ads
- Strong graphic design and short-form video editing skills
- Experience creating engaging content for lifestyle, hospitality, family, entertainment, or kids-focused brands is highly preferred
- Ability to adapt quickly to changing social media trends and technologies
- Professional written English communication skills
Nice-to-have
- Experience growing engagement and followers organically
- Familiarity with Canva, CapCut, Adobe Creative Suite, or similar platforms
- Understanding of content that appeals to parents and young families
- Experience working with AI-assisted marketing workflows
- Knowledge of influencer collaborations and community engagement strategies
Key Performance Indicators (KPIs)
- Increase social media engagement across all platforms
- Improve follower growth and audience reach
- Produce consistent, high-quality content aligned with current trends
- Introduce innovative AI-assisted marketing ideas
- Improve overall digital visibility and online brand presence
Ideal Candidate
Our client is looking for someone who is creative, adaptable, digitally savvy, and genuinely passionate about social media trends, content creation, and AI-powered marketing. The ideal candidate enjoys experimenting with new ideas, understands what captures audience attention online, and can help a family-focused entertainment brand stay fresh, engaging, and competitive in today’s fast-changing digital landscape.
Independent Contractor Perks
- Permanent work from home
- Immediate hiring
Note
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Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.