Job Overview

Our client is seeking a creative and performance-driven E-Commerce Digital Marketing Specialist to lead paid acquisition and retention strategies for a growing product-based brand. This role is a hybrid of data-driven media buying and strategic email marketing, focused heavily on the Australian consumer landscape. You will collaborate directly with the business owner to move campaigns from raw concepts to high-performing funnels, taking full ownership of the Meta Ads manager ecosystem and Klaviyo email flows to scale revenue and build long-term brand equity.

Schedule

• Monday to Friday 9:00 AM – 1:00 PM AEST [Melbourne Time] (20 HOURS PER WEEK)

Responsibilities

Paid Media Optimization (Meta Ads)

• Campaign Management: Build, deploy, and scale paid advertising campaigns across Meta (Facebook & Instagram Managers), monitoring daily delivery to maximize return on ad spend (ROAS).
• Testing & Scaling: Proactively recommend and execute fresh campaign angles, audience targeting parameters, and creative concepts customized for Australian market trends.
• Algorithm Adaptation: Monitor Meta platform updates, privacy rules, and algorithm shifts to quickly pivot strategies and protect campaign stability.

Retention Marketing & Lifecycle Automation (Klaviyo)

• Flow Architecture: Design, build, and maintain high-converting automated email marketing sequences (e.g., Welcome Series, Abandoned Cart, Post-Purchase Upsell) within Klaviyo.
• Campaign Deployment: Plan, schedule, and execute regular revenue-driving broadcast campaigns that nurture customer engagement and accelerate the repeat purchase lifecycle.

Data Analysis & Content Strategy

• Performance Insights: Deep-dive into ad account dashboards and email metrics, transforming raw data into actionable insights to guide budget reallocations and creative direction.
• Creative Curation: Contribute directly to content creation pipelines by staging and scripting user-generated content (UGC) frameworks, customer review prompts, and viral-ready concepts.
• Brand Voice Governance: Maintain visual and linguistic consistency across all digital touchpoints, ensuring all copy hits a natural, authentic, and localized tone that resonates deeply with Australian buyers.

Requirements

• E-Commerce Background: Proven professional experience successfully running Meta Ads accounts for product-based or direct-to-consumer (DTC) e-commerce stores.
• Email Platform Mastery: Direct, hands-on experience building, segmenting, and launching automated marketing paths inside Klaviyo (or close equivalent retention ecosystems).
• Localized Market IQ: A strong, native understanding of Australian consumer behavior, cultural buying nuances, and retail seasons.
• Copywriting Excellence: Superb written English communication skills characterized by a natural, human-centric tone that avoids robotic, heavily artificial styling.
• Autonomy & Drive: A self-starter profile capable of mapping out project workflows, prioritizing multi-channel deadlines, and taking strategic initiative without needing constant oversight.

Scope of Engagement

• Dedicated part-time position focused on hitting measurable KPIs, including ad spend efficiency, conversion rates, open/click-through rates (CTR), and overall campaign ROI.
• Direct partnership with the business owner, acting as an entrepreneurial marketing wing to steer the long-term vision of the brand.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.