Job Overview

Our client is looking for a creative and results-driven Social Media Performance Marketer to build its online presence, generate qualified leads, and establish strong brand awareness across multiple digital channels. In this role, you will be responsible for building and managing the company's social media presence from the ground up. You will develop content strategies, create engaging visual and video content, manage paid advertising campaigns, and drive audience growth across Instagram, Facebook, and YouTube.

Client Overview

A growing technology business focused on leveraging artificial intelligence to help organizations improve efficiency, automate processes, and scale operations. Through innovative AI-powered platforms, the company provides solutions that support business growth, productivity, and digital transformation.

Schedule

• Monday - Friday, Flexible during client business hours [EST] (20 work hours per week)

Responsibilities

• Social Media Strategy & Content Creation: Develop and execute a comprehensive social media strategy across Instagram, Facebook, and YouTube; create engaging visual content, graphics, short-form videos, and promotional materials using Canva and AI-powered tools.
• Social Media Management: Schedule and publish content consistently; maintain content calendars; monitor audience engagement and respond to interactions; ensure brand alignment across all platforms.
• Paid Advertising & Lead Generation: Set up, manage, and optimize Meta advertising campaigns; develop audience targeting strategies; monitor budgets and performance metrics; generate qualified inbound leads to support subscription growth.
• Analytics & Performance Reporting: Track key performance metrics; analyze engagement, reach, and conversion data; provide regular reporting and recommendations for ongoing improvement.

Requirements

• Proven experience in social media marketing and digital content creation.
• Demonstrated success launching, growing, or managing new social media accounts.
• Strong experience with Meta Ads Manager (campaign creation, targeting, optimization, and reporting).
• Proficiency with Canva and AI-powered content creation tools.
• Professiona written communication and copywriting skills.
• Strong understanding of social media algorithms and audience engagement strategies.

Nice-to-have

• Experience marketing SaaS, AI, technology, or subscription-based products.
• Experience creating short-form video content for social platforms.
• Familiarity with marketing automation and CRM platforms.
• Understanding of B2B lead generation strategies.

Why Join This Team?

• Opportunity to build and shape the social media presence of innovative AI platforms from the ground up.
• High level of ownership and creative freedom within the role.
• Flexible remote work environment and direct collaboration with business leadership.
• Opportunity for long-term growth as the company scales.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.