Job Overview

Our client is looking for a proactive Performance Marketer to spearhead their digital presence. In this role, you will focus on setting up and managing targeted Facebook marketing campaigns to promote electrical testing and tagging services. You will be responsible for creating compelling content that resonates with compliance-driven audiences while optimizing campaigns to drive high-quality leads.

Schedule

• Monday - Friday, 9:00 AM - 1:00 PM AEST (20 work hours per week)

Responsibilities

• Set up and manage Facebook marketing campaigns to promote electrical testing and tagging services
• Develop engaging ad copy and creative content tailored to compliance-driven audiences in Victoria
• Monitor campaign performance and adjust targeting and messaging to optimize results
• Maintain brand consistency across social media platforms
• Research and identify target audience segments relevant to the business's service offerings
• Report on campaign metrics and provide recommendations for improvement
• Collaborate with the business owner to align campaigns with business goals and messaging
• Support lead generation efforts to complement the outbound calling strategy

Requirements

• Experience setting up and managing Facebook advertising campaigns
• Strong understanding of social media marketing strategies for local service-based businesses
• Professional written communication skills with attention to detail
• Ability to work independently and manage tasks with minimal oversight
• Creative mindset with the ability to produce compelling content
• Familiarity with audience targeting and lead generation through social media
• Ability to operate within a train-the-trainer onboarding framework

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.