Schedule: 20 hours per week, 9 to 1pm AEST

Responsibilities

• Develop and execute a comprehensive digital marketing strategy to increase brand visibility across New South Wales and Queensland
• Manage and grow the company's social media presence across LinkedIn, Meta, TikTok, and other relevant platforms
• Optimize and maintain the company's Google Business Profile and implement ongoing SEO improvements
• Plan, launch, and monitor Google Ads and Meta Ads campaigns to drive qualified leads
• Create and manage automated email marketing and SMS campaigns to nurture prospects
• Update and maintain the company website on WIX, ensuring content is current and aligned with brand standards

Requirements

• Proven experience as a digital marketing generalist, ideally within the construction or trades industry
• Strong understanding of SEO principles, paid advertising platforms, and social media marketing
• Experience with WIX website management and content updates
• Excellent written communication skills with the ability to create compelling marketing content
• Self-starter with the ability to work independently and take ownership of the marketing function
• High level of attention to detail and ability to manage multiple campaigns simultaneously

Scope

• Build out a full marketing strategy within the first two to three months, including channel selection and content calendars
• Establish and automate marketing workflows across email, SMS, and social media
• Conduct market research to identify target audiences and refine messaging for specialist construction services
• Track and report on KPIs including website traffic, ad performance, lead generation, and social media engagement
• Maintain brand consistency across all digital touchpoints and marketing materials
• Identify opportunities to expand reach into new platforms and channels as the business scales

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.