Job Overview
Our client is seeking a high-energy, multi-disciplinary Digital Marketing Specialist to oversee the full-cycle digital presence for their portfolio of brands. This isn't a "post and forget" role; it requires a strategist who can pivot between Social Media Management, SEO, and Google PPC to create a cohesive ecosystem that converts. Your mission is to amplify brand awareness across diverse industries, transforming cold traffic into a loyal community of followers and high-quality incoming leads.
Schedule
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Monday - Friday, 10:00 AM - 5:00 PM CT, with 1 hour paid break (35 hours per week)
Responsibilities
- Social Media Growth & Management: Develop and execute tailored content calendars for multiple brands; increase engagement and followership through organic community management and trend-jacking.
- Performance Marketing (PPC): Design, launch, and optimize Google Ads campaigns; manage budgets to ensure a low Cost Per Lead (CPL) and high Return on Ad Spend (ROAS).
- Search Engine Optimization (SEO): Conduct keyword research and implement on-page and technical SEO strategies to ensure brands rank for high-intent search terms.
- AI-Powered Content Creation: Leverage cutting-edge AI tools to produce high-quality video edits (Reels/TikToks) and graphic designs with speed and brand precision.
- Campaign Strategy: Lead the full marketing cycle from initial market research and persona building to lead magnet creation and final performance reporting.
- Analytics & Reporting: Monitor KPIs across all platforms, providing actionable insights to leadership on performance trends and strategic pivots.
Requirements
- Full-Stack Marketing Experience: Proven experience managing the entire digital marketing lifecycle, preferably across multiple brands or within an agency setting.
- SEO & SEM Mastery: Deep understanding of Google Ads, Keyword Planner, SEMrush/Ahrefs, and Search Console.
- AI Savvy: Proficiency in using AI tools (e.g., Midjourney, Canva Magic Studio, CapCut, Runway, or Adobe Firefly) to streamline creative production.
- Lead Generation Focus: A proven track record of moving the needle on lead volume and engagement metrics.
- Tone Adaptability: Ability to switch "brand voices" instantly—transitioning between professional corporate copy and trendy, punchy social content.
Independent Contractor Perks
- Permanent work from home
- Immediate hiring
- Health Insurance Coverage for eligible locations
Note
Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.