Job Overview

Our client is seeking a proactive Social Media Marketing & Sales Support Specialist to drive lead generation for two distinct service-based businesses in Perth, Australia. This role is designed for a strategic thinker who can move beyond basic execution to take true ownership of marketing initiatives. You will be responsible for the full lifecycle of a lead—from developing high-performing paid campaigns on Meta and TikTok to nurturing inquiries via social messaging and setting appointments. The ideal candidate is a self-starter who can provide innovative recommendations and maintain a consistent brand voice for both a fitness company and a cleaning/gardening business.

Client Overview

The client operates two established service-oriented businesses based in Perth, Australia: a personal training/fitness company and a cleaning/gardening company. Both brands are in a phase of growth and require a unified marketing approach to streamline client acquisition and maximize online visibility within the Western Australian market.

Schedule

• Monday – Friday, Hours TBD [Aligned with AWST/Perth time] (20 hours per week).

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Responsibilities

• Campaign Management: Develop and execute strategic paid advertising campaigns across Facebook, Instagram, and TikTok to generate qualified leads for both business units.
• Lead Nurturing & Sales Support: Respond to inquiries across Facebook Messenger and other social channels; warm leads through personalized communication and move prospects through the funnel to appointment-ready status.
• Performance Analytics: Track and optimize KPIs including views, clicks, inquiries, and conversion rates; provide regular reports to leadership to drive data-backed decisions.
• Content Creation: Design and schedule organic social media content using Canva, maintaining a professional and consistent brand presence.
• SEO & Digital Growth: Conduct SEO activities and explore new digital marketing strategies to improve online visibility and business growth.
• Administrative Oversight: Perform sales admin tasks, including CRM data entry, lead tracking, and maintaining organized marketing records.
• Strategic Collaboration: Work directly with trainers and the business owner to refine service offerings and implement proactive marketing improvements.

Requirements

• Proven Advertising Expertise: Demonstrable results in managing paid lead generation campaigns on Facebook and Instagram.
• Advanced Communication: Strong ability to nurture leads through multi-channel messaging and excellent written English skills for content creation.
• Analytical Mindset: Proficient in tracking and reporting marketing KPIs (CTR, CPA, Conversion Rates).
• Technical Proficiency: Experience with CRM systems, lead tracking tools, social media management platforms, and Canva.
• Strategic Autonomy: A proactive "owner" mindset with the ability to suggest and implement initiatives with minimal supervision.

Qualifications (Preferred)

• Previous experience marketing for the fitness, wellness, or service-based industries.
• Familiarity with TikTok marketing strategies and AI tools for marketing automation.
• Background in SEO implementation and Google Ads.
• Experience managing multiple brands or business units simultaneously.

Side Note

This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.