Client Overview

An established nail salon business in Sydney that’s generated $60-65K monthly revenue for 6+ years without any advertising. Now they’re ready to scale through strategic digital marketing, offering you the opportunity to build advertising campaigns from the ground up for a profitable, proven business model.

Job Description

You’ll take ownership of digital advertising strategy for a successful beauty business that’s ready to amplify their growth through strategic marketing. This is a unique opportunity to build and optimize campaigns for a business that’s thrived on word-of-mouth alone and now wants to scale systematically. You’ll work as part of a two-person growth team, collaborating closely with an appointment setter to create a seamless lead-to-booking funnel.

Schedule: 20 hours per week, flexible during business hours

Client Timezone: Australian Eastern Time (Sydney)

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Responsibilities:

• Design, test, and optimize Google Ads campaigns targeting nail salon services and beauty treatments
• Manage and scale Meta (Facebook/Instagram) advertising campaigns with focus on local Sydney market
• Create and refine advertising funnels that drive qualified leads to landing pages and social media conversations
• Generate high-quality leads from multiple digital channels to support 8-9 additional daily appointment capacity
• Analyze campaign performance and continuously adjust strategies to improve cost per acquisition
• Implement code word strategies and lead capture mechanisms for seamless handoff to appointment setter
• Monitor advertising ROI and provide detailed reporting on lead generation metrics and campaign performance
• Collaborate with appointment setter to ensure lead quality meets conversion expectations
• Test different creative approaches, audiences, and messaging to maximize campaign effectiveness
• Manage advertising budgets effectively while scaling successful campaigns for maximum impact

Requirements:

• Proven experience managing Google Ads and Meta advertising campaigns with demonstrated results
• Strong analytical skills with ability to optimize campaigns for cost per acquisition and ROI
• Experience with lead generation campaigns and conversion funnel optimization
• Knowledge of beauty, wellness, or service industry advertising strategies and compliance requirements
• Familiarity with landing page optimization, conversion tracking, and attribution modeling
• Ability to work independently while collaborating effectively with appointment setting team member
• Experience with Australian market advertising regulations, cultural nuances, and local targeting
• Bonus if you have experience with service-based business advertising or appointment-driven industries
• It helps if you understand customer lifetime value calculations and retention marketing strategies

Side Note

• This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

• Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.

 

 

 

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