Schedule:

• Part-time (20 hours per week)

• Monday to Friday, 9:00 AM to 1:00 PM EST

• Client Timezone: Eastern Time (New York)

Role Overview
This role is responsible for overseeing and optimizing LockedIn AI’s entire marketing
ecosystem. The focus is on strategy, performance, and measurable growth across all channels
The position requires a data-driven leader who can connect funnel performance, channel
efficiency, and business outcomes.

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Core Responsibilities

1. Marketing Strategy & Channel Oversight
• Own the overall marketing strategy across organic, paid, email, and social channels
• Identify growth opportunities and prioritize high-impact initiatives
• Align marketing activities with company revenue and user acquisition goals
• Continuously evaluate channel performance and optimize resource allocation

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2. Funnel Optimization & Conversion Growth
• Analyze the full customer journey from awareness to conversion
• Identify friction points and implement improvements across landing pages, messaging, and
user flows
• Drive initiatives to improve conversion rates, engagement, and retention
• Collaborate with product and design teams to enhance user experience and funnel efficiency

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3. Data, Analytics & Performance Tracking
• Establish clear KPIs and reporting frameworks across all marketing channels
• Monitor performance metrics including traffic, conversion rates, ROI, CAC, and
engagement
• Translate data insights into actionable strategic decisions
• Implement and refine tracking systems for accurate performance measurement

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4. Campaign Planning & Execution Oversight
• Develop and oversee high-impact marketing campaigns
• Guide execution teams on messaging, positioning, and priorities
• Ensure consistency across all marketing touchpoints and channels
• Optimize campaigns continuously based on performance data

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5. Cross-Channel Growth & Optimization
• Coordinate strategies across email, social media, content, paid ads, partnerships, and
community channels
• Improve channel synergy to maximize overall marketing effectiveness
• Support expansion into new acquisition and growth opportunities

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6. Leadership & Communication
• Provide strategic direction to marketing team members and external partners
• Communicate insights, performance updates, and recommendations clearly to leadership
• Maintain alignment between marketing initiatives and company objectives

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Success Metrics
• Improvement in overall conversion rates
• Measurable ROI growth across marketing channels
• Increased user acquisition efficiency
• Stronger funnel performance and retention metrics
• Clear, actionable reporting and strategic insights
• Data-driven strategic thinker with strong analytical mindset
• Deep understanding of full-funnel marketing and growth dynamics
• Proven ability to optimize multi-channel marketing performance
• Experienced in making decisions based on metrics and ROI impact
• Strong leadership and communication capabilities