Schedule:

• 20 hours per week, Monday to Friday, between 9 am-4 pm | Victoria (AEST)

About the Client

Our client is an innovative, purpose-driven e-commerce brand specializing in plant-based organic skincare. They focus on clean ingredients and sustainable practices to deliver high-quality results. As they scale their digital presence, they are seeking specialized marketing support to deepen customer engagement and drive organic and paid growth.

About the Role

Our client is looking for a talented Digital Marketing Specialist who can own and elevate the digital marketing efforts across multiple channels. You’ll be responsible for developing and implementing strategies that drive organic visibility, build community engagement, convert subscribers into customers, and scale high-performing paid campaigns.

This is an exciting opportunity for someone who thrives in a dynamic e-commerce environment, loves data-driven marketing, and enjoys working autonomously with creativity and accountability.

 

What You’ll Do

SEO Strategy & Execution

• Perform keyword research, on-page optimization, and technical SEO improvements.

• Monitor organic traffic and search rankings, and implement action plans to grow visibility.

• Collaborate with content creators to optimize product pages, blog content, and landing pages.

Social Media Content & Community Growth

• Plan, create, and publish engaging posts across Instagram, TikTok, Facebook, etc.

• Build content calendars, manage scheduling, and grow follower engagement.

• Analyze performance and refine strategies to increase reach and conversions.

Email Marketing (Klaviyo)

• Build, manage, and optimize email flows, campaigns, and automation.

• Segment audiences to improve relevance and drive revenue from email channels.

• Track performance metrics and implement testing strategies for continuous improvement.

Meta Ads (Facebook & Instagram)

• Develop and manage paid social campaigns aligned with KPIs (ROAS, CAC, reach, etc.).

• Optimize ad creatives, audiences, and budgets for performance.

• Report on campaign outcomes and opportunities for scale.

 

Requirements

• Proven experience in SEO, social media content, email marketing (especially Klaviyo), and paid social campaigns

• Strong understanding of e-commerce metrics, customer journeys, and conversion optimization

• Data-driven mindset with the ability to analyze performance and make strategic decisions

• Creative, organized, and capable of managing multiple priorities

• Proficiency in written and verbal English for the purpose of creating ad copy and internal reporting.

• Experience with analytics, reporting tools, and digital marketing platforms

Nice to Have

• Experience with Shopify and other e-commerce platforms

• Graphic design or video editing skills

• Prior work with beauty, skincare, or wellness brands

Independent Contractor Perks

• Permanent work from home
• Immediate hiring