About the Role

The Sourcing Social Media Content Coordinator supports the Sourcing Social Media Officer in executing and scaling BruntWork’s social media presence across multiple platforms in the LATAM region. This role focuses on visual content production, graphic design, video and photo editing, and day-to-day content support, helping ensure that campaigns are visually compelling, on-brand, and delivered on time.

This role is ideal for a creative professional who excels in design execution, enjoys collaborating with a lead content strategist, and wants to contribute to high-impact recruitment and employer branding campaigns in the LATAM market.

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Key Responsibilities

Content & Design Support

• Design and edit social media graphics, images, and visual assets aligned with the LATAM target audience and BruntWork’s branding
• Edit photos and visual materials for use across TikTok, Facebook, LinkedIn, Instagram, and other platforms
• Transform core campaign concepts into platform-specific formats (e.g., converting a LinkedIn post into a punchy Instagram Reel cover or a Facebook carousel).

Social Media Execution

• Schedule and publish posts according to the content calendar as approved by the Sourcing Social Media Officer and the Recruitment Operations Team Leader
• Support amplification of urgent, VIP, and multiple headcount hiring needs through visually engaging posts
• Identify and repurpose high-performing content across platforms

Community Engagement & Support

• Respond to comments and messages across BruntWork LATAM’s social media platforms by responding to comments and messages 
• Engage with followers in a professional, on-brand, and helpful manner to encourage interaction and build trust with candidates
• Flag recurring questions, common themes, or potential issues from community interactions 
• Assist in maintaining a positive and welcoming presence in comment sections during campaigns and hiring pushes
  
  

Collaboration & Workflow

• Work closely with the Sourcing Social Media Officer to execute content ideas, trends, and campaigns
• Provide creative input on visuals that can improve engagement and reach
• Apply feedback promptly and improve designs as needed

Quality & Performance Support

• Maintain consistency in visual quality, tone, and professionalism
• Assist in reviewing content performance and identifying visuals that resonate with the audience
• Support reporting by organizing creative assets and content outputs

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Requirements

• Lives anywhere in LATAM and is highly comfortable using social media platforms
• At least 1–2 years of experience in graphic design, social media support, content creation, or a related role
• Strong skills in graphic design and photo editing (Canva, Adobe Photoshop, Illustrator, or similar tools)
• Bilingual in Spanish and English (written and basic conversational proficiency required)
• Familiar with social media formats, trends, and platform-specific visual requirements, especially in the LATAM region
• Detail-oriented, organized, and able to manage multiple design tasks at once
• Collaborative, reliable, and receptive to feedback

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What Success Looks Like

• Visual content is delivered on time and aligned with campaign goals
• Audience comments and questions are answered in a timely and respectful manner
• Social media posts are consistently polished, engaging, and on-brand
• The Sourcing Social Media Content Coordinator can focus on strategy and sourcing, knowing execution is reliable and high-quality

KPIs:

Main focus: Instragram

• Create 3-5 posts per week - mixture of reels and posts.
• Response Rate: The percentage of unique comments and DMs addressed on Instragram LATAM. (Target: 100% of legitimate inquiries). SLA < 2 hours while on shift
• Follower Growth (LATAM Segment): Instagram follower growth: +10% month-over-month (initial benchmark ≈ +14 followers/month, adjusted as the account grows. LATAM countries (e.g., Mexico, Colombia, Argentina).
  
  
• Support Recruitment Sourcing chat space: Posts jobs that need additional/new candidates with personalized back-end to track sourced candidates on Link tree.
• Active jobs: At least 5 active jobs on Link Tree at all times with personalized back-end.

Creative Conceptualization: Collaborate with the Sourcing Social Media Officer to draft 5–7 video scripts per month, to ensure a fully prepared content calendar for the following period.