Overview

You’ll play a key role in driving the organization’s life insurance growth by managing and optimizing lead generation and client acquisition efforts. This role is ideal for a results-driven marketing professional who understands how to attract, nurture, and convert prospects through structured, scalable marketing systems.

Working closely with leadership, you’ll take ownership of full-cycle marketing execution—from outreach and funnels to performance tracking—with a clear focus on increasing qualified leads and booked calls. This is a fully remote role in a collaborative and supportive environment.

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Key Responsibilities

Lead Generation & Funnel Management

• Build and manage email marketing campaigns to nurture and qualify life insurance leads

• Design, launch, and optimize landing pages and sales funnels to improve conversion rates

• Develop and manage affiliate and partnership programs to expand lead sources

• Implement automated follow-up sequences to increase engagement and booked calls

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Paid Advertising & Campaign Execution

• Launch, monitor, and optimize paid advertising campaigns across Facebook, Instagram, LinkedIn, and Google Ads

• Test ad creatives, audiences, and messaging to maximize return on ad spend (ROAS)

• Ensure all campaigns follow compliance-friendly life insurance marketing guidelines

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Marketing Strategy & Optimization

• Monitor campaign performance using key performance indicators (KPIs)

• Conduct A/B testing on ads, email sequences, and landing pages

• Continuously refine messaging and targeting to improve lead quality and conversion rates

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CRM, Reporting & Lead Handoff

• Maintain accurate CRM records and manage lead flow from marketing to sales

• Prepare weekly reports on lead volume, booked calls, and conversion performance

• Ensure smooth and timely handoff of qualified leads to the sales team

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Collaboration & Execution

• Coordinate with internal stakeholders on campaign priorities and approvals

• Participate in planning sessions, performance reviews, and strategy discussions

• Provide data-driven recommendations based on performance trends and insights

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Requirements

Experience & Technical Skills

• Proven experience in lead generation, marketing automation, and funnel optimization

• Hands-on experience managing paid advertising platforms (Facebook Ads, Google Ads, LinkedIn Ads)

• Strong understanding of email marketing and automated follow-up systems

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Tools & Systems

• Proficiency with tools such as ClickUp, Zoho CRM, HubSpot, Mailchimp, ActiveCampaign, Facebook Ads Manager, and Google Ads

• Ability to track performance metrics and translate data into actionable insights

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Why Join This Role

• Direct impact on business growth and revenue

• Ownership of scalable marketing systems and campaigns

• Fully remote with a stable, long-term opportunity

• Close collaboration with leadership and decision-makers

• Performance-driven role with room to grow

 

Independent Contractor Perks

• HMO coverage for eligible locations
• Permanent work from home
• Immediate hiring
• Steady freelance job