Social Media Specialist (SaaS)
Job Description: You’ll be the creative voice behind an exciting AI company’s social media presence, combining your marketing expertise with hands-on product demonstration skills. This role offers the unique opportunity to work directly with leadership, learn cutting-edge AI technology, and create compelling content that showcases real-time conversation enhancement tools. You’ll help introduce the world to technology that’s changing how teams communicate and collaborate.
Responsibilities:
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Create a content strategy for our SaaS/AI product launches, feature releases, and ongoing marketing efforts, ensuring content aligns with business goals and the target customer.
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Produce a variety of product-based content, including but not limited to:
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Product videos (screen recordings, demos, tutorials, feature explanations)
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Social media posts and captions (LinkedIn, X, Instagram, TikTok)
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Blog posts and articles (educational content, thought leadership)
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Sales enablement materials (case studies, presentations, one-pagers)
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Gated content (whitepapers, e-books)
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Manage a content calendar to plan and organize the consistent release of content across all relevant channels)
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Maintain a consistent presence on social media and relevant forums through community engagement (e.g. commenting, retweeting, etc), and responding to inbound inquiries to build trust and strengthen brand identity.
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Monitor and analyze content performance metrics (e.g. social media insights, engagement rates, conversions, etc) to assess effectiveness and refine future strategies.
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Stay updated on industry trends and new content formats to keep marketing efforts fresh and engaging.
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Collaborate directly with leadership to stay aligned on product updates and messaging
- Develop and execute an SEO strategy (including high-intent keywords & search opportunities) focused on product use cases, customer pain points, useful blogs, comparison pages, and more to drive qualified organic traffic.
- Identify and develop distribution channels, ecosystem partnerships, and communities (e.g. newsletters, influencers, slack channels, etc) to extend the reach of Simplora into relevant ecosystems.
- Build and manage email marketing campaigns that share product updates, feature releases, educational content, blog posts, and broader marketing announcements.
- Craft paid media efforts on lean budgets to adapt product content into high-performing paid campaigns across platforms such as Google, LinkedIn, social channels, and community platforms.
Requirements:
- Proven experience managing multiple social media platforms and creating engaging content
- Strong technical skills for screen recording and product demonstration creation
- Ability to quickly learn and understand complex SaaS/AI technology products
- Experience creating viral content and targeting specific demographics effectively
- Excellent written communication skills for authentic brand voice representation
- Background working with US-based clients and understanding of US market dynamics
- Bonus if you have experience with early-stage tech companies or SaaS products
- It helps if you’re comfortable with rapid learning as new features are constantly released
Social Media Specialist (SaaS)
Job Category
Marketing and Content
Job Type
Part Time (20 - 34 Hours per week)
Work Schedule and Timezone
Flexible Mon-Fri 8am-4pm CT
Published on
Dec 11 2025