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Social Media Marketing Specialist

Job Highlights
Contract: Independent Contractor
Schedule: Flexible up to 30 hours per week
Client Timezone: Australian Eastern Time (Melbourne)

Client Overview

Join a dynamic and growing Australian business that’s focused on building a strong digital presence and expanding their market reach. This forward-thinking company values creative marketing strategies and understands the power of social media in driving business growth. You’ll work directly with passionate business leaders who are committed to building a recognizable brand and generating meaningful customer relationships through innovative digital marketing approaches.

Job Description

We’re seeking a talented Social Media Marketing Specialist to take ownership of our comprehensive digital marketing strategy across multiple platforms. You’ll be responsible for creating engaging content, building brand awareness, and driving lead generation through strategic social media management. This role offers the exciting opportunity to work directly with business leadership to develop and execute marketing campaigns that will have a direct impact on business growth. You’ll have creative freedom to develop compelling content while building a strong, recognizable brand presence that resonates with target audiences and drives measurable results.

Responsibilities

  • Create 3 engaging Instagram posts per week that capture audience attention and drive engagement
  • Develop 2 professional LinkedIn posts weekly to build industry presence and networking opportunities
  • Manage Facebook content strategy and posting schedule for maximum reach
  • Design and execute comprehensive email marketing campaigns that convert prospects into customers
  • Build consistent brand awareness across all digital channels through strategic content planning
  • Generate qualified leads through targeted social media marketing efforts and engagement strategies
  • Develop end-to-end content publishing plans that align with business objectives
  • Create comprehensive marketing strategies tailored to each social media platform’s unique audience
  • Schedule and optimize content posting across multiple platforms for maximum visibility
  • Actively engage with followers and respond to social media interactions to build community
  • Efficiently repurpose high-performing content across different social media channels

Requirements

  • Proven experience in digital marketing and social media management with demonstrable results
  • Strong content creation skills across Instagram, LinkedIn, Facebook, and email platforms
  • Deep understanding of brand building strategies and how to implement them effectively
  • Hands-on experience developing and executing successful email marketing campaigns
  • Ability to create comprehensive marketing plans that drive measurable business outcomes
  • Solid understanding of lead generation techniques through social media channels
  • Proficiency with social media scheduling tools and analytics platforms
  • Excellent written communication skills with ability to adapt tone for different audiences
  • Self-motivated with ability to work independently within established business frameworks
  • Creative mindset with strategic thinking capabilities for long-term brand development

Independent Contractor Perks

  • Permanent work from home
  • Immediate hiring
  • Steady freelance job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

Job ID: 30879942411

Social Media Marketing Specialist

Job Category

Marketing and Content

Job Type

Part Time (20 - 34 Hours per week)

Work Schedule and Timezone

Bentleigh East VIC

Published on

Jul 15 2025