Job Highlights:

• Contract type: Independent Contractor
• Schedule: Monday - Friday 8am-5pm Central Time (Houston)
• Central Time zone business hours with flexibility

Client Timezone: Central Time

 

Client Overview

Join a dynamic hospitality entrepreneur who operates a diverse portfolio of successful businesses including restaurants, nightclubs, and a specialized liquor inventory service across major Texas markets. This growing enterprise serves the vibrant hospitality industry in Houston, Dallas, Fort Worth, and Arlington, working with bars, restaurants, and entertainment venues. You’ll be partnering with an experienced business owner who values long-term outsourcing relationships and is committed to scaling operations through strategic marketing initiatives. This is an opportunity to build marketing systems from the ground up and make a direct impact across multiple thriving hospitality ventures.

 

Job Description:

The Marketing & Digital Engagement Manager is a full-time role responsible for leading digital marketing, social media strategy, lead generation, and customer engagement efforts across six distinct hospitality businesses, including restaurants, nightclubs, and a liquor inventory service. This individual will play a key role in brand building, increasing foot traffic and delivery orders, improving online presence, and driving customer loyalty and community engagement.

 

Responsibilities:

1. Social Media Management

• Create and maintain content calendars across platforms (Instagram, Facebook, TikTok, Twitter).

• Develop and schedule engaging posts, stories, and promotional materials.

• Capture or coordinate event content (videos, photos) for ongoing marketing use.

• Engage with audience via DMs, comments, and interactive features (polls, quizzes).

• Coordinate influencer and partnership campaigns.

2. Digital Advertising & SEO

• Develop and manage paid advertising campaigns (Google Ads, Facebook/Instagram Ads).

• Optimize websites and delivery profiles for SEO and visibility.

• Track and report performance metrics for ads and search rankings.

3. Lead Generation & CRM

• Conduct market research to identify potential leads in target zip codes.

• Build and manage a CRM database (e.g., HubSpot, Zoho) with prospect data and communications history.

• Launch email campaigns targeting segmented audiences.

• Follow up on leads via email, phone, or social platforms.

4. Third-Party Delivery Optimization

• Maintain and optimize profiles on Uber Eats, DoorDash, and Grubhub.

• Engineer menus for delivery effectiveness.

• Launch and manage platform-based promotions.

5. Brand and Content Development

• Design digital assets using tools like Canva.

• Develop blog content, email newsletters, and downloadable resources.

• Craft brand stories and voice for each location.

• Coordinate pre-opening and grand opening campaigns for new venues.

6. Event Promotion and Community Engagement

• Plan and promote themed nights, live music, soft openings, and tastings.

• Build partnerships with local businesses and artists.

• Represent the business at local events and community functions.

7. Analytics and Reporting

• Track and report on KPIs (engagement, traffic, leads, sales conversions).

• Conduct A/B testing for emails, ads, and promotional strategies.

• Gather and analyze customer feedback for improvements.

 

Requirements:

• 3+ years of experience in digital marketing, hospitality marketing, or related roles.

• Proficient in tools like Mailchimp, Meta Ads Manager, Google Ads, Canva, and CRM platforms.

• Excellent written and visual communication skills.

• Strong organizational and multitasking abilities.

• Photography, video editing, or content creation experience is a plus.

• Familiarity with SEO and email marketing automation tools.

• Comfortable working across diverse brands and adapting tone/style accordingly.

 

Scope & Work Context:

This role supports the following business types:

• Restaurants 

• Bars/Nightclubs 

• Hospitality inventory services 

The employee will work remotely with flexible hours, but must be responsive to local event schedules and promotions, especially during evenings and weekends for nightlife venues.

 

Benefits

Independent Contractor Perks:

• HMO Coverage for eligible locations
• Permanent work from home
• Immediate Hiring
• Steady Freelance Job

 

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

 

Job ID: 29443880375